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 ROZITA NAINA MOHAMED
ROZITA NAINA MOHAMED
DOCTOR OF MARKETING SCIENCE
在 salam.uitm.edu.my 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Celebrity entrepreneur endorsement and advertising effectiveness
M Muda, R Musa, RN Mohamed, H Borhan
Procedia-Social and Behavioral Sciences 130, 11-20, 2014
1992014
The impact of financial ratios on the financial performance of a chemical company: The case of LyondellBasell Industries
H Borhan, R Naina Mohamed, N Azmi
World Journal of Entrepreneurship, Management and Sustainable Development 10 …, 2014
1052014
Decoration of ZnO microstructures with Ag nanoparticles enhanced the catalytic photodegradation of methylene blue dye
HA Rafaie, RM Nor, MS Azmina, NIT Ramli, R Mohamed
Journal of environmental chemical engineering 5 (4), 3963-3972, 2017
742017
The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia
R Naina Mohamed, N Mohd Daud
Business Strategy Series 13 (1), 21-30, 2012
492012
Cultural uncertainty on brand trust of fast food industry in Malaysia
RN Mohamed, NM Daud
Procedia-Social and Behavioral Sciences 42, 399-412, 2012
222012
Disentangle the effects of brand experience trust, commitment, and resonance: Evidence from popular fast food chain restaurants in Malaysia: Using structural equation modeling …
RN Mohamed, R Musa
Cambridge Business and Economic Conference 1, 22, 2012
202012
Conceptualization of immersive brand experience (IBX) measurement scale of emotion
R Othman, R Musa, M Muda, RN Mohamed
Procedia Economics and Finance 37, 208-213, 2016
172016
Exploring customer attachment behaviour to sustain the retail industry in Malaysia
R Naina Mohamed, H Borhan
World Journal of Entrepreneurship, Management and Sustainable Development 10 …, 2014
152014
E-commerce: Customer purchase intention and its service performance (servperf) on online businesses in Malaysia
N Bakar, NRM Khan, Z Zahirudin, JM Yusof, RN Mohamed, NF Jamaludin
Journal of International Business and Management 1 (3), 1-14, 2018
112018
The determinant factors of supply chain management on purchase intention of an international branded apparels status quo
RN Mohamed, B Mohamad, H Borhan, I Osman, S Kamaralzaman
Int. J Sup. Chain. Mgt Vol 8 (3), 677, 2019
92019
Interdependence between social value, emotional value, customer experience and customer satisfaction indicators: The case of halal cosmetics industry in Malaysia
RN Mohamed, YB Li
Pertanika Journal of Social Sciences and Humanities 25 (February), 131-142, 2017
92017
Organisational justice and its implications on non-academic staff intention to stay: Evidence from private higher learning institutions in Malaysia
SAM Shahid, S Harun, AK Othman, SHM Jani, M Rahman, RN Mohamed
Malaysian Journal of Consumer and Family Economics 24, 153-168, 2020
82020
The influence of perceived celebrity endorser credibility on urban women's responses to skincare product advertisement
M Muda, R Musa, RN Mohamed, H Hamzah
2011 IEEE Colloquium on Humanities, Science and Engineering, 620-625, 2011
72011
The dynamic relationship between energy consumption and level of unemployment rates in Malaysia: a time series analysis based on ARDL estimation
H Borhan, AR Ridzuan, MIM Razak, RN Mohamed
International Journal of Energy Economics and Policy 13 (2), 207-214, 2023
52023
Factors influencing the supply chain of Muslimas fashion (hijabs) on brand loyalty
RN Mohamed, NA Bakar, B Mohamad
International Journal Supply Chain Management 8 (3), 1018-1024, 2019
52019
Effects of brand experience antecedents on brand experience and resonance: Empirical evidence from the favorite fast food brands
RN Mohamed, R Musa, M Muda, H Hamzah
2011 IEEE Colloquium on Humanities, Science and Engineering, 739-744, 2011
52011
Factors influencing the online food delivery services apps on purchase intention among customers in Klang Valley, Malaysia during COVID-19
RN Mohamed, A Sawangchai, MS Rusli, H Borhan
Journal of Marketing Management and Consumer Behavior 4 (1), 2022
42022
Assessing customer emotion product relationship and customer retention towards halal cosmetic products
B Li Yeo, RN Mohamed
Journal of Management and Marketing Review 1 (1), 15-23, 2016
42016
Income and CO2 in China and Malaysia from Environmental Kuznets Curve (EKC) Perspective
HB Borhan, MB Hitam, RN Mohamed, M Muda
Cambridge Business & Economics Conference, Murray Edwards College, Cambridge, 2012
42012
Does Religiosity Matter in Personal Knowledge Management and Job Performance? A Case of Employees in Public Sector in Malaysia.
NNAB Azhari, RB Mohd, IAB Hafit, RN Mohamed, MZB Hashim
Global Business & Management Research 13 (4), 2021
32021
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