| Entrepreneurship education, curriculum and lecturer-competency as antecedents of student entrepreneurial intention CG Iwu, PA Opute, R Nchu, C Eresia-Eke, RK Tengeh, O Jaiyeoba, ... The International Journal of Management Education 19 (1), 100295, 2021 | 319 | 2021 |
| The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics C Makanyeza, TD Svotwa, O Jaiyeoba Cogent Business & Management 8 (1), 1898301, 2021 | 41 | 2021 |
| Perceived access to finance, entrepreneurial self-efficacy, attitude toward entrepreneurship, entrepreneurial ability, and entrepreneurial intentions: A Botswana youth perspective TD Svotwa, O Jaiyeoba, M Roberts-Lombard, C Makanyeza Sage Open 12 (2), 21582440221096437, 2022 | 39 | 2022 |
| Examining the relationship between service quality and customer satisfaction in the public service. The case of Botswana P Mosimanegape, O Jaiyeoba, CG Iwu, C Chekula-Mahama WSEAS Transactions on Business and Economics 17 (57), 579-593, 2020 | 39 | 2020 |
| E-learning in tertiary institutions in Botswana: apathy to adoption OO Jaiyeoba, J Iloanya The International Journal of Information and Learning Technology 36 (2), 157-168, 2019 | 38 | 2019 |
| Performance outcome of market orientation behaviours among Botswanas' small service firms OO Jaiyeoba Journal of Management Research 6 (1), 52, 2014 | 31 | 2014 |
| The covid-19-pandemic and implications for businesses: innovative retail marketing viewpoint AP Opute, CG Iwu, O Adeola, VV Mugobo, OE Okeke-Uzodike, O Fagbola, ... The Retail and Marketing Review 16 (3), 85-100, 2020 | 27 | 2020 |
| E-service usage and satisfaction in Botswana OO Jaiyeoba, TT Chimbise, M Roberts-Lombard African Journal of Economic and Management Studies 9 (1), 2-13, 2018 | 27 | 2018 |
| Predicting students' intention to continue online learning post-COVID-19 pandemic: extension of the unified theory of acceptance and usage technology EE Marandu, IR Mathew, TD Svotwa, RP Machera, O Jaiyeoba Journal of Applied Research in Higher Education 15 (3), 681-697, 2023 | 24 | 2023 |
| The impact of market orientation on SMMEs in developing economies: a case-study of Botswana O Jaiyeoba International Journal of Business Administration 2 (3), 132, 2011 | 24 | 2011 |
| Testing the applicability of Narver and Slater’s market Orientation concept and firm performance in Botswana Companies O Jaiyeoba, D Amanze Journal of Business Theory and Practice 2 (1), 1-12, 2014 | 18 | 2014 |
| Factors influencing attitudes and purchase intention of fashion counterfeits among Batswana college students OO Jaiyeoba, EE Marandu, B Kealesitse, FO Opeda Journal of Business Theory and Practice 3 (2), 178-187, 2015 | 14 | 2015 |
| Impact of consumer innovativeness on shopping styles: A case-study of limkokwing university students (Botswana) OO Jaiyeoba, FO Opeda Business and Management Horizons 1 (2), 107-117, 2013 | 14 | 2013 |
| Black Friday Shopping Behaviour among Generation Y Consumers in Botswana: An Application of the Stimulus-Organism-Response Theory. O Jaiyeoba, TD Svotwa, C Makanyeza African Journal of Business & Economic Research 15 (4), 2020 | 9 | 2020 |
| Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective TD Svotwa, M Roberts-Lombard, O Jaiyeoba Cogent Business & Management 7 (1), 1793523, 2020 | 9 | 2020 |
| Revisiting the Psychometric Properties of Market Orientation Framework in an Emerging Economy: a Case-Study of Botswana'S Small Service Firms OO Jaiyeoba Business and Economic Research 3 (2), 236, 2013 | 9 | 2013 |
| Market Orientation: Journey from Antecedents to Business Performance in a Developing Economy A Case-Study of Botswana's Small and Medium Size Manufacturing Firms FO Opeda, OO Jaiyeoba, A Donatus International Journal of Business Administration 2 (4), 61, 2011 | 9 | 2011 |
| The Impact of market orientation on SMMEs in the developing economies: a case of Botswana O Jaiyeoba International Journal of Business Administration. http://dx. doi. org/10 …, 2010 | 8 | 2010 |
| A relationship marketing perspective on delight, its antecedents and outcomes in a banking context TD Svotwa, C Makanyeza, M Roberts-Lombard, OO Jaiyeoba European Business Review 35 (3), 306-336, 2023 | 7 | 2023 |
| Precursors and outcome of customer satisfaction/delight in business-to-consumer relationships in Botswana M Roberts-Lombard, O Jaiyeoba, DT Svotwa South African Journal of Business Management 51 (1), 1-11, 2020 | 7 | 2020 |
