| Application of marketing concept in the hospitality and tourism industry in Akwa Ibom State, Nigeria: An evaluation OB Attih Journal of Business and Management 14 (2), 17-22, 2013 | 10 | 2013 |
| Packaging Attributes and Consumer Patronage of Beverages in Akwa Ibom State, Nigeria. OB Attih British Journal of Marketing Studies 8 (6), 1-18, 2020 | 7 | 2020 |
| Determinants of Brand Loyalty Among Consumers in the Mobile Communication Industry in the Faculty of Management Sciences, Akwa Ibom State University, Nigeria. OB Attih British Journal of Marketing Studies 7 (2), 29-39, 2019 | 5* | 2019 |
| Packaging Materials and Consumer Purchase Decision of Tea Products in Akwa Ibom State, Nigeria. OB Attih, EM Okon International Journal of Advances in Engineering and Management (IJAEM) 5 (4 …, 2023 | 3 | 2023 |
| Brand Equity and Buying Behaviour of Smartphones among Students of Department of Marketing, Akwa Ibom State University, Nigeria. OB Attih International Journal of Advances in Engineering and Management (IJAEM) 3 (3 …, 2021 | 3 | 2021 |
| Influence of Product Innovation on Consumer Purchase Decision of Mobile Phones inAkwa Ibom State, Nigeria OB Attih, CB Bassey, UU Akpan International Journal of Advances in Engineering and Management (IJAEM) 3 (3 …, 2021 | 2 | 2021 |
| SERVICE MARKETING ISSUES: A REVIEW OB ATTIH, IJOB IKPE, AA MFON AKSU Journal of Management Sciences (AKSUJOMAS) 2 (1), 19-22, 2017 | 2* | 2017 |
| The Role of Information Technology in Marketing Research in Nigeria OB Attih Scientific Research Journal (SCIRJ) 2, 2014 | 2 | 2014 |
| CORPORATE SOCIAL RESPONSIBILITY AND CONSUMER LOYALTY OF CHAMPION BREWERIES PRODUCTS IN UYO, AKWA IBOM STATE, NIGERIA HH Etetor, OB Attih, IF Udoka International Journal of Innovative Studies 8 (1), 195-220, 2024 | | 2024 |
| E-SERVICE QUALITY AND CUSTOMER SATISFACTION OF JUMIA ONLINE SHOP IN AKWA IBOM STATE, NIGERIA PO UFOT, A ETUK, O ATTIH, MO ESSIEN Journal of Business Practice, Economics and Finance 2 (1), 68-82, 2024 | | 2024 |
| PRICING STRATEGIES AND CONSUMER PURCHASE DECISION OF PRODUCTS IN DEPARTMENT OF MARKETING, AKWA IBOM STATE UNIVERSITY, OBIO AKPA CAMPUS, NIGERIA OB Attih | | 2024 |
| MARKETING STRATEGIES AND STUDENT PATRONAGE OF SELECTED PUBLIC TERTIARY INSTITUTIONS IN AKWA IBOM STATE, NIGERIA EJ Michael, MO Essien, OB Attih VIRTUAL CONFERENCE 2023, 247, 2023 | | 2023 |
| Neuro Marketing: A Review OB Attih AKSU Journal of Management Sciences (AKSUJOMAS) 6 (2), 18-22, 2018 | | 2018 |
| An Appraisal of Marketing Strategies of the Multinational Companies in Nigeria OB Attih, D Adams European Journal of Business and Management 6 (22), 18-22, 2014 | | 2014 |
| An Appraisal of Global Marketing and its Impact on the Business Activities in Nigeria OB Attih Scientific Research Journal (SCIRJ) 2 (8), 18 - 20, 2014 | | 2014 |
| Effect of Electronic Payment System on Marketing Performance of SMEs in Akwa Ibom State, Nigeria EE Umoh, IE Bassey, NI Ibok, AJ Etuk, OB Attih | | |
| Buzz Marketing Strategies and Brand Performance of Fast-Moving Consumer Goods (FMCGS) Firms in South-South Zone, Nigeria NA Eno, UE Udonde, OB Attih | | |
| The Interplay of Internet Marketing Dimensions and Customers’ Purchase Intentions toward Virtual Banking Services in South South, Nigeria UE Udonde, NA Eno, OB Attih | | |
| SPORT MARKETING AND YOUTH PATRONAGE OF ONLINE SPORT BETTING IN AKWA IBOM STATE, NIGERIA MO Essien, OB Attih, EG Ukpong, J Michael | | |
| Social Media Platforms and Consumer Buying Behaviour of Products in Akwa Ibom State, Nigeria OB Attih, UI Francis, KE Essiet | | |
