When consumers doubt, watch out! The role of CSR skepticism D Skarmeas, CN Leonidou Journal of business research 66 (10), 1831-1838, 2013 | 979 | 2013 |
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance LC Leonidou, CN Leonidou, TA Fotiadis, A Zeriti Tourism management 35, 94-110, 2013 | 657 | 2013 |
“Greening” the marketing mix: Do firms do it and does it pay off? CN Leonidou, CS Katsikeas, NA Morgan Journal of the academy of marketing science 41, 151-170, 2013 | 643 | 2013 |
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour LC Leonidou, CN Leonidou, O Kvasova Journal of Marketing Management 26 (13-14), 1319-1344, 2010 | 593 | 2010 |
Gray shades of green: Causes and consequences of green skepticism CN Leonidou, D Skarmeas Journal of business ethics 144, 401-415, 2017 | 489 | 2017 |
Research into environmental marketing/management: a bibliographic analysis CN Leonidou, LC Leonidou European Journal of Marketing 45 (1/2), 68-103, 2011 | 448 | 2011 |
Evaluating the green advertising practices of international firms: a trend analysis LC Leonidou, CN Leonidou, D Palihawadana, M Hultman International Marketing Review 28 (1), 6-33, 2011 | 411 | 2011 |
Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis D Skarmeas, CN Leonidou, C Saridakis Journal of business research 67 (9), 1796-1805, 2014 | 312 | 2014 |
Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships LC Leonidou, MA Talias, CN Leonidou Industrial Marketing Management 37 (1), 92-103, 2008 | 310 | 2008 |
Eco-friendly product development strategy: antecedents, outcomes, and contingent effects CS Katsikeas, CN Leonidou, A Zeriti Journal of the Academy of Marketing Science 44, 660-684, 2016 | 197 | 2016 |
Business unethicality as an impediment to consumer trust: The moderating role of demographic and cultural characteristics LC Leonidou, O Kvasova, CN Leonidou, S Chari Journal of business ethics 112, 397-415, 2013 | 196 | 2013 |
Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy LC Leonidou, CN Leonidou, TA Fotiadis, B Aykol Tourism Management 50, 268-280, 2015 | 187 | 2015 |
Sustainable export marketing strategy fit and performance A Zeriti, MJ Robson, S Spyropoulou, CN Leonidou Journal of International Marketing 22 (4), 44-66, 2014 | 181 | 2014 |
Interpersonal factors as drivers of quality and performance in Western–Hong Kong interorganizational business relationships BR Barnes, LC Leonidou, NYM Siu, CN Leonidou Journal of International Marketing 23 (1), 23-49, 2015 | 160 | 2015 |
Opportunism as the inhibiting trigger for developing long-term-oriented Western exporter–Hong Kong importer relationships BR Barnes, LC Leonidou, NYM Siu, CN Leonidou Journal of International Marketing 18 (2), 35-63, 2010 | 138 | 2010 |
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises? N Boso, A Danso, C Leonidou, M Uddin, O Adeola, M Hultman Journal of Business Research 80, 247-256, 2017 | 137 | 2017 |
Rational versus emotional appeals in newspaper advertising: Copy, art, and layout differences LC Leonidou, CN Leonidou Journal of Promotion Management 15 (4), 522-546, 2009 | 117 | 2009 |
Drivers and outcomes of importer adaptation in international buyer–seller relationships LC Leonidou, D Palihawadana, S Chari, CN Leonidou Journal of World Business 46 (4), 527-543, 2011 | 113 | 2011 |
Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity OE Olabode, N Boso, M Hultman, CN Leonidou Journal of Business Research 139, 1218-1230, 2022 | 96 | 2022 |
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior LC Leonidou, CN Leonidou, O Kvasova European Journal of Marketing 47 (3/4), 525-556, 2013 | 95 | 2013 |