| Impact of narratives on persuasion in health communication: A meta-analysis F Shen, VC Sheer, R Li Journal of advertising 44 (2), 105-113, 2015 | 633 | 2015 |
| Economic individualism, humanitarianism, and welfare reform: A value‐based account of framing effects F Shen, HH Edwards Journal of Communication 55 (4), 795-809, 2005 | 319 | 2005 |
| Effects of news frames and schemas on individuals' issue interpretations and attitudes F Shen Journalism & Mass Communication Quarterly 81 (2), 400-416, 2004 | 218 | 2004 |
| Chronic accessibility and individual cognitions: Examining the effects of message frames in political advertisements F Shen Journal of communication 54 (1), 123-137, 2004 | 214 | 2004 |
| Effectiveness of entertainment education in communicating health information: a systematic review F Shen, JA Han The State of Asian Communication Research and Directions for the 21st …, 2018 | 167 | 2018 |
| Stories that count: Influence of news narratives on issue attitudes F Shen, L Ahern, M Baker Journalism & Mass Communication Quarterly 91 (1), 98-117, 2014 | 151 | 2014 |
| Effects of web interactivity: A meta-analysis F Yang, F Shen Communication Research 45 (5), 635-658, 2018 | 130 | 2018 |
| Advertising, promotion, and new media MR Stafford, RJ Faber Routledge, 2015 | 122 | 2015 |
| The effects of message framing and visual image on persuasion K Seo, JP Dillard, F Shen Communication Quarterly 61 (5), 564-583, 2013 | 120 | 2013 |
| Banner advertisement pricing, measurement, and pretesting practices: Perspectives from interactive agencies F Shen Journal of Advertising 31 (3), 59-67, 2002 | 117 | 2002 |
| The effects of interactivity on cross-channel communication effectiveness Q Chen, DA Griffith, F Shen Journal of interactive advertising 5 (2), 19-28, 2005 | 115 | 2005 |
| Emotion, motivation, and the persuasive effects of message framing C Yan, JP Dillard, F Shen Journal of Communication 62 (4), 682-700, 2012 | 111 | 2012 |
| Media framing of capital punishment and its impact on individuals' cognitive responses FE Dardis, FR Baumgartner, AE Boydstun, S De Boef, F Shen Mass Communication & Society 11 (2), 115-140, 2008 | 111 | 2008 |
| Contextual priming and applicability: Implications for ad attitude and brand evaluations F Shen, Q Chen Journal of Advertising 36 (1), 69-80, 2007 | 111 | 2007 |
| The effects of mood, message framing, and behavioral advocacy on persuasion C Yan, JP Dillard, F Shen Journal of Communication 60 (2), 344-363, 2010 | 109 | 2010 |
| Communicating the risks of fetal alcohol spectrum disorder: Effects of message framing and exemplification N Yu, LA Ahern, C Connolly-Ahern, F Shen Health Communication 25 (8), 692-699, 2010 | 103 | 2010 |
| Effects of cultural tailoring on persuasion in cancer communication: A meta-analysis Y Huang, F Shen Journal of Communication 66 (4), 694-715, 2016 | 93 | 2016 |
| Benefits for me or risks for others: A cross-culture investigation of the effects of message frames and cultural appeals N Yu, F Shen Health communication 28 (2), 133-145, 2013 | 80 | 2013 |
| Regulatory focus and attribute framing: Evidence of compatibility effects in advertising HF Lin, F Shen International Journal of Advertising 31 (1), 169-188, 2012 | 78 | 2012 |
| Audience reaction to commercial advertising in China in the 1980s X Zhao, F Shen International Journal of Advertising 14 (4), 374-390, 1995 | 70 | 1995 |
