E-marketing and savings mobilization drive of selected microfinance banks in Uyo metropolis, Akwa Ibom State A Etuk, AE Awah, AO Akpan International Journal of Business, Marketing and Management 7 (3), 1-6, 2022 | 12 | 2022 |
Internal marketing and employee performance in insurance industry in Nigeria EU Unyime, OA Aniefiok, EA Aniekan British International Journal of Business and Marketing Research 5 (1), 2022 | 10 | 2022 |
Electronic banking and marketing performance of deposit money banks in uyo, Akwa Ibom State A Etuk, AO Akpan, AE Awah American Interdisciplinary Journal of Business and Economics (AIJBE) 10 (3 …, 2023 | 8 | 2023 |
Disruptive innovations and marketing performance of online marketers in Uyo, Akwa Ibom State AO Akpan, AA Mfon, NI Ibok World Journal of Advanced Research and Reviews 16 (2), 181-192, 2022 | 8 | 2022 |
Effect of education on online shopping behaviour in nigeria CC Mbah, AO AKPAN, M ODIKE Advance Journal of Economics and Marketing Research 4 (4), 2019 | 8 | 2019 |
Personal selling and savings mobilization drive of Uniuyo microfinance bank EA Awah, AO Akpan, LE Ele International Journal of Research in Finance and Marketing 11 (10), 2994-0516, 2021 | 7 | 2021 |
Factors influencing adoption of mobile apps among young people in Nigeria A Etuk, AA Okon, AE & Awah European Journal of Business and Management 14 (3), 65-73, 2022 | 6 | 2022 |
Age and online consumer behaviour in Nigeria AO Akpan, E Ezenyilimba, CC Mbah Economics and social services Academic journal 1 (5), 2019 | 6 | 2019 |
Pull promotion in the marketing of bank services: among microfinance banks in Akwa Ibom State AE Awah, AO Akpan, NA Eno Advance Journal Of Economics And Marketing Research 4 (9), 2019 | 6 | 2019 |
Service quality dimensions and customer loyalty in the Nigeria telecommunication industry AO Akpan, CC Mbah, E Ezenyilimba Contemporary Marketing Research Journal 6 (1), 2019 | 6 | 2019 |
PHYSICAL AMBIENCE AND CUSTOMER BEHAVIOUR IN SELECTED MICROFINANCE BANKS IN UYO METROPOLIS, AKWA IBOM STATE A Etuk, AE Awah, AO Akpan Top American Journal of Marketing and Management 9 (1), 1-24, 2024 | 5 | 2024 |
Effect of communication and empowerment on sales-force performance in the Nigerian insurance industry EU Unyime, EA Aniekan, OA Aniefiok Advance Journal Of Economics And Marketing Research 7 (11), 1-19, 2022 | 5 | 2022 |
Analysis of the effect of gender on online shopping in Nigeria AO Akpan, CO Promise, CC Mbah International Journal of Research in management 3 (8), 2019 | 5 | 2019 |
Empathy and customer patronage of microfinance banks in Akwa Ibom State, Nigeria JE Aniebiet, EA Aniekan, OA Aniefiok International Journal of Marketing Research and Brand Management 12 (2), 36-57, 2024 | 4 | 2024 |
E-service responsiveness and customer loyalty in online shopping in Nigeria: The moderating role of age and education A Etuk, OA Aniefiok, AE Awah European Journal of Marketing and Mangement Sciences 7 (2), 13-30, 2024 | 4 | 2024 |
Strategic philanthropy and marketing performance of selected deposit money banks in Akwa Ibom State: The moderating role of the operational business environment EA Affiah, NI Ibok, OA Aniefiok Top American Journal of Marketing and Management 9 (2), 1-21, 2024 | 4 | 2024 |
Service quality dimension and customer patronage of microfinance banks in Akwa Ibom State, Nigeria AE Awah, OA Aniefiok, DO Emmanuel Advance Journal Of Economics And Marketing Research 9 (2), 1-22, 2024 | 4 | 2024 |
Income and buying behaviour of online shoppers in Nigeria E Ezenyilimba, AO Akpan Advance Journal of Economics and Marketing Research 4 (3), 2019 | 4 | 2019 |
The role of age and education in moderating the relationship between e-service security and customer loyalty: The Nigerian online shopping experience E Aniebiet, OA Aniefiok, EA Aniekan Michigan International Journal of Marketing, New Media, and Communication 12 …, 2024 | 3 | 2024 |
Responsiveness and customer patronage of microfinance banks in Akwa Ibom State, Nigeria AE Awah, AO Akpan, OE Diala Research Journal of Marketing and Allied Studies 12 (1), 32-58, 2024 | 3 | 2024 |