Exploring the implications of the Internet for consumer marketing RA Peterson, S Balasubramanian, BJ Bronnenberg Journal of the Academy of Marketing science 25, 329-346, 1997 | 2600 | 1997 |
Database Paper—The IRI Marketing Data Set BJ Bronnenberg, MW Kruger, CF Mela Marketing science 27 (4), 745-748, 2008 | 567 | 2008 |
The evolution of brand preferences: Evidence from consumer migration BJ Bronnenberg, JPH Dubé, M Gentzkow American Economic Review 102 (6), 2472-2508, 2012 | 403 | 2012 |
Online demand under limited consumer search JB Kim, P Albuquerque, BJ Bronnenberg Marketing science 29 (6), 1001-1023, 2010 | 385 | 2010 |
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery H Datta, G Knox, BJ Bronnenberg Marketing Science 37 (1), 5-21, 2018 | 371 | 2018 |
Limited choice sets, local price response, and implied measures of price competition BJ Bronnenberg, WR Vanhonacker Journal of Marketing Research 33 (2), 163-173, 1996 | 331 | 1996 |
Asymmetric promotion effects and brand positioning BJ Bronnenberg, L Wathieu Marketing science 15 (4), 379-394, 1996 | 330 | 1996 |
A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification P Albuquerque, BJ Bronnenberg, CJ Corbett Management science 53 (3), 451-468, 2007 | 285 | 2007 |
Do pharmacists buy Bayer? Informed shoppers and the brand premium BJ Bronnenberg, JP Dubé, M Gentzkow, JM Shapiro The Quarterly Journal of Economics 130 (4), 1669-1726, 2015 | 261 | 2015 |
The emergence of market structure in new repeat-purchase categories: The interplay of market share and retailer distribution BJ Bronnenberg, V Mahajan, WR Vanhonacker Journal of Marketing Research 37 (1), 16-31, 2000 | 230 | 2000 |
Advertising versus pay-per-view in electronic media A Prasad, V Mahajan, B Bronnenberg International Journal of Research in Marketing 20 (1), 13-30, 2003 | 220 | 2003 |
Retrieving unobserved consideration sets from household panel data E Van Nierop, B Bronnenberg, R Paap, M Wedel, PH Franses Journal of Marketing Research 47 (1), 63-74, 2010 | 201 | 2010 |
Zooming in on choice: How do consumers search for cameras online? BJ Bronnenberg, JB Kim, CF Mela Marketing science 35 (5), 693-712, 2016 | 197 | 2016 |
Unobserved retailer behavior in multimarket data: Joint spatial dependence in market shares and promotion variables BJ Bronnenberg, V Mahajan Marketing Science 20 (3), 284-299, 2001 | 190 | 2001 |
Consumer packaged goods in the United States: National brands, local branding BJ Bronnenberg, SK Dhar, JP Dubé Journal of Marketing Research 44 (1), 4-13, 2007 | 166 | 2007 |
Brand history, geography, and the persistence of brand shares BJ Bronnenberg, SK Dhar, JPH Dubé Journal of political Economy 117 (1), 87-115, 2009 | 161 | 2009 |
Spatial models in marketing ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ... Marketing letters 16, 267-278, 2005 | 156 | 2005 |
Market roll-out and retailer adoption for new brands BJ Bronnenberg, CF Mela Marketing Science 23 (4), 500-518, 2004 | 127 | 2004 |
Adolescence and the path to maturity in global retail BJ Bronnenberg, PB Ellickson Journal of Economic Perspectives 29 (4), 113-134, 2015 | 109 | 2015 |
Do digital video recorders influence sales? BJ Bronnenberg, JP Dubé, CF Mela Journal of Marketing Research 47 (6), 998-1010, 2010 | 99 | 2010 |