Climb or Jump: Status-Based Seeding in User-Generated Content Networks A Lanz, J Goldenberg, D Shapira, F Stahl Journal of Marketing Research 56 (3), 361-378, 2019 | 88 | 2019 |
Revenue generation through influencer marketing M Beichert, A Bayerl, J Goldenberg, A Lanz Journal of Marketing, 00222429231217471, 2024 | 28 | 2024 |
Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data M Weiler, S Stolz, A Lanz, C Schlereth, O Hinz Weiler, Michael, Simon Stolz, Andreas Lanz, Christian Schlereth, and Oliver …, 2021 | 20 | 2021 |
Influencer Marketing J Goldenberg, A Lanz, D Shapira, F Stahl Impact at JMR, 2021 | 9 | 2021 |
Buying future endorsements from prospective influencers on user-generated content platforms A Lanz, J Goldenberg, D Shapira, F Stahl Journal of Marketing Research 61 (5), 839-857, 2024 | 6 | 2024 |
Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors J Goldenberg, A Lanz, D Shapira, F Stahl Journal of Marketing, 00222429231223420, 2024 | 4 | 2024 |
Swiss influencer marketing report 2020 M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ... Universität Luzern, 2020 | 3 | 2020 |
Behavior Toward Newcomers and Contributions to Online Communities F Pethig, H Hoehle, KL Hui, A Lanz HKUST Business School Research Paper, 2024 | 2* | 2024 |
Contract Design in Influencer Marketing R Hofstetter, A Lanz, NS Sahni Stanford University Graduate School of Business Research Paper Forthcoming, 2023 | 2 | 2023 |
Adaptive grids for the estimation of dynamic models A Lanz, G Reich, O Wilms Quantitative Marketing and Economics 20 (2), 179-238, 2022 | 2 | 2022 |
Bridging the Generational Divide M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ... Harvard Business Review, 2022 | 1 | 2022 |
'Small Data': Efficient Inference with Occasionally Observed States A Lanz, P Müller, G Reich HAL Working Papers, 2020 | 1 | 2020 |
The Surprising ROI of Small Online Influencers M Beichert, X Zhang, A Bayerl, J Goldenberg, X Gu, PK Kannan, A Lanz MIT Sloan Management Review (Online), 1-4, 2024 | | 2024 |
Essays on Marketing and Online Social Networks A Lanz | | 2017 |
Generationenkonflikt im Influencer-Marketing M Clegg, A Lanz, R Hofstetter | | |