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Andreas Lanz
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Climb or Jump: Status-Based Seeding in User-Generated Content Networks
A Lanz, J Goldenberg, D Shapira, F Stahl
Journal of Marketing Research 56 (3), 361-378, 2019
882019
Revenue generation through influencer marketing
M Beichert, A Bayerl, J Goldenberg, A Lanz
Journal of Marketing, 00222429231217471, 2024
282024
Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data
M Weiler, S Stolz, A Lanz, C Schlereth, O Hinz
Weiler, Michael, Simon Stolz, Andreas Lanz, Christian Schlereth, and Oliver …, 2021
202021
Influencer Marketing
J Goldenberg, A Lanz, D Shapira, F Stahl
Impact at JMR, 2021
92021
Buying future endorsements from prospective influencers on user-generated content platforms
A Lanz, J Goldenberg, D Shapira, F Stahl
Journal of Marketing Research 61 (5), 839-857, 2024
62024
Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors
J Goldenberg, A Lanz, D Shapira, F Stahl
Journal of Marketing, 00222429231223420, 2024
42024
Swiss influencer marketing report 2020
M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ...
Universität Luzern, 2020
32020
Behavior Toward Newcomers and Contributions to Online Communities
F Pethig, H Hoehle, KL Hui, A Lanz
HKUST Business School Research Paper, 2024
2*2024
Contract Design in Influencer Marketing
R Hofstetter, A Lanz, NS Sahni
Stanford University Graduate School of Business Research Paper Forthcoming, 2023
22023
Adaptive grids for the estimation of dynamic models
A Lanz, G Reich, O Wilms
Quantitative Marketing and Economics 20 (2), 179-238, 2022
22022
Bridging the Generational Divide
M Clegg, R Hofstetter, L Schindler, O Deubelbeiss, A Lanz, M Faltl, ...
Harvard Business Review, 2022
12022
'Small Data': Efficient Inference with Occasionally Observed States
A Lanz, P Müller, G Reich
HAL Working Papers, 2020
12020
The Surprising ROI of Small Online Influencers
M Beichert, X Zhang, A Bayerl, J Goldenberg, X Gu, PK Kannan, A Lanz
MIT Sloan Management Review (Online), 1-4, 2024
2024
Essays on Marketing and Online Social Networks
A Lanz
2017
Generationenkonflikt im Influencer-Marketing
M Clegg, A Lanz, R Hofstetter
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