Understanding the attitude of generation Z towards workplace S Gaidhani, L Arora, BK Sharma International Journal of Management, Technology and Engineering 9 (1), 2804-2812, 2019 | 394 | 2019 |
Understanding and managing customer engagement through social customer relationship management L Arora, P Singh, V Bhatt, B Sharma Journal of Decision Systems 30 (2-3), 215-234, 2021 | 84 | 2021 |
Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intention in the context of High Involvement Products L Arora, BK Sharma Eur. J. Appl. Bus. Manag. Spec. issue 4 (4), 24-40, 2018 | 51 | 2018 |
Does Social Medium Influence Impulse Buying of Indian Buyers? BK Sharma, S Misra, L Arora Journal of Management Research 18 (1), 27-36, 2018 | 42 | 2018 |
Relationship between Brand Image and Store Image as Drivers of Repurchase Intention in Apparel Stores P Bhakuni, S Rajput, BK Sharma Gurukul Business Review 17 (2), 63-73, 2021 | 28 | 2021 |
Place Branding: A Systematic Literature Review and Future Research Agenda S Swain, C Jebarajakirthy, BK Sharma, HI Maseeh, A Agrawal, J Shah, ... Journal of Travel Research 63 (3), 535-564, 2024 | 24 | 2024 |
IMPACT OF SOCIAL MEDIA ON VOTER’S BEHAVIOR-A DESCRIPTIVE STUDY OF GWALIOR, MADHYA PRADESH BK Sharma INTERNATINAL JOURNAL OF RESEARCH IN COMPUTER SCIENCE AND MANAGEMENT 4 (1), 5-8, 2016 | 16 | 2016 |
Social Customer Relationship Management: A Literature Review L Arora, BK Sharma Eurasian Journal of Analytical Chemistry 13 (6), 308-316, 2018 | 14 | 2018 |
Measuring social media impact on Impulse Buying Behavior P Singh, BK Sharma, L Arora, V Bhatt Cogent Business & Management 10 (3), 2262371, 2023 | 13 | 2023 |
Impact of Social Media on Consumer Buying Behavior-A Descriptive Study on Tam Model BK Sharma, VK Bhatt i-Manager's Journal on Management 13 (1), 34, 2018 | 13 | 2018 |
Influencer marketing - an instrument to proliferation of the digital occurrence L Sharma, Bhuvanesh Kumar, Bhatt, Vimalkamleshkumar, Arora International Journal of Enterprise Network Management 12 (4), 340-357, 2021 | 12 | 2021 |
Social media campaigns and domestic products consumption: a study on an emerging economy S Rajput, G Dash, N Upamannyu, BK Sharma, P Singh Cogent Business & Management 9 (1), 2143018, 2022 | 10 | 2022 |
Application of TAM model in teaching and learning-a behavioural study on social media BK Sharma, VK Pal International Journal of Management Practice 13 (4), 478-497, 2020 | 10 | 2020 |
Impact of Trust and Security on Purchase Intention with Reference of Online Purchase Through Social Media BK Sharma The Indian Management Researcher 4 (2), 88-102, 2017 | 8 | 2017 |
Impact of Green Banking Practices on Sustainable Environmental Performance and Profitability of Private Sector Banks P Jain, BK Sharma International Journal of Social Ecology and Sustainable Development (IJSESD …, 2023 | 7 | 2023 |
Smart Homes adoption in India–Value-based Adoption Approach BK Sharma, SC Kuknor 2021 IEEE International Conference on Technology Management, Operations and …, 2021 | 6 | 2021 |
IMPACT OF DEMOGRAPHIC FACTORS ON ONLINE PURCHASE INTENTION THROUGH SOCIAL MEDIA-WITH REFERENCE TO PUNE, MAHARASHTRA BK Sharma, S Parmar Journal of Management Research and Analysis (JMRA) 18 (25), 45, 2018 | 5 | 2018 |
Students perception towards social media–with special reference to Management Students of Bhopal Madhya Pradesh BK Sharma, M Jain, D Tiwari International Journal of Engineering and Applied Sciences 2 (1), 30-34, 2015 | 5 | 2015 |
Organizational Inclusion and OCB: The Moderating Role of Inclusive Leadership S Kuknor, S Bhattacharya, BK Sharma, S Bhattacharya FIIB Business Review, 23197145231183859, 2023 | 4 | 2023 |
Mobile Banking Adoption for Digital Financial Inclusion P Jain, BK Sharma, R Jain, AK Pandey, S Khare 2022 7th International Conference on Business and Industrial Research (ICBIR …, 2022 | 4 | 2022 |