| The role of numbers in the customer journey S Santana, M Thomas, VG Morwitz Journal of Retailing 96 (1), 138-154, 2020 | 87 | 2020 |
| Nostalgia: Triggers and its role on new product purchase intentions L Xia, JF Wang, S Santana Journal of Business Research 135, 183-194, 2021 | 45 | 2021 |
| Consumer reactions to drip pricing S Santana, SK Dallas, VG Morwitz Marketing Science 39 (1), 188-210, 2020 | 35 | 2020 |
| Europoly money: How do tourists convert foreign currencies to make spending decisions? P Raghubir, VG Morwitz, S Santana Journal of retailing 88 (1), 7-19, 2012 | 32 | 2012 |
| The role of gender in pay-what-you-want contexts S Santana, VG Morwitz Journal of Marketing Research 58 (2), 265-281, 2021 | 31 | 2021 |
| Buying what you can get for free: how self-presentation motives influence payment decisions in pay-what-you-want contexts S Santana, V Morwitz ACR North American Advances, 2011 | 16 | 2011 |
| The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being AE Ekpo, J Drenten, PA Albinsson, S Anong, S Appau, L Chatterjee, ... Journal of Consumer Affairs 56 (3), 1062-1078, 2022 | 11 | 2022 |
| Because we’re partners: How social values and relationship norms influence consumer payments in pay-what-you-want contexts S Santana, V Morwitz ACR North American Advances, 2015 | 11 | 2015 |
| Consumer finance protection T Cooley, X Gabaix, S Lee, T Mertens, V Morwitz, S Santana, A Schmeits, ... Regulating Wall Street: The Dodd-Frank Act and the New Architecture of …, 2010 | 6 | 2010 |
| Give me something of yours: The downside of digital (vs. physical) exchanges A Wilson, S Santana, N Paharia ACR North American Advances, 2018 | 3 | 2018 |
| Malleable Monopoly Money: Does How You Pay for a Gift Card affect How You Spend it? P Raghubir, S Santana Boston Judgment and Decision Making Day Conference, 2018 | 1 | 2018 |
| Beyond Clarity and Confusion: Affective Responses to Price Framing in the Airline Industry S Santana, V Morwitz ACR North American Advances, 2012 | 1 | 2012 |
| Europoly Money: the Impact of Currency Framing on Tourists' Spending Decisions P Raghubir, V Morwitz, S Santana ACR North American Advances, 2011 | 1 | 2011 |
| beyond the “Pain of Paying:” The Role of Specific Emotions in Consumers’ Reactions to Prices and Payment Decisions A Aydinli, M Bertini, M Thomas, J Park, S Santana, VG Morwitz Advances in Consumer Research 40, 2012 | | 2012 |
