Estratégias de entrada e de operação em mercados internacionais A ROCHA, V ALMEIDA Gestão Internacional. São Paulo: Saraiva, 7-38, 2006 | 102 | 2006 |
Determinantes da satisfação dos clientes com serviços bancários MLB Zacharias, KF Figueiredo, VMC Almeida RAE eletrônica 7, 2008 | 96 | 2008 |
The effect of simultaneous sponsorship of rival football teams JGB Amorim, VMC Almeida BAR-Brazilian Administration Review 12 (1), 63-87, 2015 | 55 | 2015 |
Theoretical model of engagement in the context of brand communities F Freitas, VMC Almeida BBR. Brazilian Business Review 14, 86-107, 2017 | 42* | 2017 |
Valor da marca: teste empírico da importância das dimensões formadoras do valor da marca na perspectiva do consumidor no contexto brasileiro LS Costa, VMC De Almeida Revista Brasileira de Marketing 11 (2), 43-66, 2012 | 41 | 2012 |
The influence of sports celebrity credibility on purchase intention: The moderating effect of gender and consumer sports-involvement NB Düsenberg, VMC de Almeida, JGB de Amorim BBR-Brazilian Business Review 13, 1-21, 2016 | 39 | 2016 |
The internationalization process of services firms: a two-case study in Brazil I Sacramento, VMC Almeida, MSM Silva Latin American Business Review 3 (2), 43-64, 2002 | 30 | 2002 |
Imagem do canal de distribuição como fator antecedente das dimensões da percepção do valor da marca na perspectiva do consumidor LS Costa, VMC de Almeida INMR-Innovation & Management Review 4 (1), 71-86, 2007 | 29* | 2007 |
Trade marketing no setor de lojas de conveniência VMC Almeida, LS Penna, GF Silva, FDA Freitas Revista de Administração de Empresas 52, 643-656, 2012 | 28 | 2012 |
Sports mega-event sponsorship: The impact of FIFA reputation and world cup image on sponsor brand equity MGR Coelho, JGB Amorim, VMC Almeida BAR-Brazilian Administration Review 16 (1), e180071, 2019 | 25 | 2019 |
Envolvimento do Consumidor com o Produto: comparação das escalas PII e NIP no contexto brasileiro VMC Almeida, NB Düsenberg Revista Brasileira de Gestão de Negócios 16 (50), 75-95, 2014 | 23* | 2014 |
Sports Sponsorship Decision Model: A conceptual model proposition BMB Sá, VMC de Almeida Routledge Handbook of Sports Marketing, 92-109, 2015 | 19* | 2015 |
The Rio's transport legacy: pre-and post-Games resident perceptions T Ribeiro, V Almeida International Journal of Sports Marketing and Sponsorship 22 (1), 32-52, 2021 | 15 | 2021 |
Efeito pátina: a inscrição de signos conotativos da passagem do tempo nos bens de consumo V de Almeida, A Rocha Comunicação Mídia e Consumo 5 (13), 97-120, 2008 | 15* | 2008 |
Does the Olympic legacy and sport participation influence resident support for future events? T Ribeiro, A Calapez, VM Cunha de Almeida Leisure Studies 41 (4), 471-486, 2022 | 12 | 2022 |
Does the Olympic legacy perceived in the host city influence the resident support after the games? T Ribeiro, V Almeida International journal of sport policy and politics 13 (3), 393-408, 2021 | 11 | 2021 |
Beleza natural: crescendo na base da pirâmide MC Suarez, LM Casotti, VMC Almeida Revista de Administração Contemporânea 12, 555-574, 2008 | 11 | 2008 |
A influência da identificação do fã de esportes no consumo de eventos esportivos G Giacomini, VM Almeida Anais do Encontro Nacional da Associação Nacional de Pós-Graduação e …, 2013 | 10 | 2013 |
18. Psychic distance and directional equivalence: a theoretical framework R Parente, DW Baack, V Almeida A new generation in international strategic management, 308, 2007 | 10 | 2007 |
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics T Ribeiro, V Almeida, A Calapez, H Matsuoka, R Yamashita International Journal of Sports Marketing and Sponsorship 24 (4), 700-721, 2023 | 9 | 2023 |