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Victor Manoel Cunha de Almeida
Victor Manoel Cunha de Almeida
Professor de Marketing, Coppead, UFRJ
在 coppead.ufrj.br 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Estratégias de entrada e de operação em mercados internacionais
A ROCHA, V ALMEIDA
Gestão Internacional. São Paulo: Saraiva, 7-38, 2006
1022006
Determinantes da satisfação dos clientes com serviços bancários
MLB Zacharias, KF Figueiredo, VMC Almeida
RAE eletrônica 7, 2008
962008
The effect of simultaneous sponsorship of rival football teams
JGB Amorim, VMC Almeida
BAR-Brazilian Administration Review 12 (1), 63-87, 2015
552015
Theoretical model of engagement in the context of brand communities
F Freitas, VMC Almeida
BBR. Brazilian Business Review 14, 86-107, 2017
42*2017
Valor da marca: teste empírico da importância das dimensões formadoras do valor da marca na perspectiva do consumidor no contexto brasileiro
LS Costa, VMC De Almeida
Revista Brasileira de Marketing 11 (2), 43-66, 2012
412012
The influence of sports celebrity credibility on purchase intention: The moderating effect of gender and consumer sports-involvement
NB Düsenberg, VMC de Almeida, JGB de Amorim
BBR-Brazilian Business Review 13, 1-21, 2016
392016
The internationalization process of services firms: a two-case study in Brazil
I Sacramento, VMC Almeida, MSM Silva
Latin American Business Review 3 (2), 43-64, 2002
302002
Imagem do canal de distribuição como fator antecedente das dimensões da percepção do valor da marca na perspectiva do consumidor
LS Costa, VMC de Almeida
INMR-Innovation & Management Review 4 (1), 71-86, 2007
29*2007
Trade marketing no setor de lojas de conveniência
VMC Almeida, LS Penna, GF Silva, FDA Freitas
Revista de Administração de Empresas 52, 643-656, 2012
282012
Sports mega-event sponsorship: The impact of FIFA reputation and world cup image on sponsor brand equity
MGR Coelho, JGB Amorim, VMC Almeida
BAR-Brazilian Administration Review 16 (1), e180071, 2019
252019
Envolvimento do Consumidor com o Produto: comparação das escalas PII e NIP no contexto brasileiro
VMC Almeida, NB Düsenberg
Revista Brasileira de Gestão de Negócios 16 (50), 75-95, 2014
23*2014
Sports Sponsorship Decision Model: A conceptual model proposition
BMB Sá, VMC de Almeida
Routledge Handbook of Sports Marketing, 92-109, 2015
19*2015
The Rio's transport legacy: pre-and post-Games resident perceptions
T Ribeiro, V Almeida
International Journal of Sports Marketing and Sponsorship 22 (1), 32-52, 2021
152021
Efeito pátina: a inscrição de signos conotativos da passagem do tempo nos bens de consumo
V de Almeida, A Rocha
Comunicação Mídia e Consumo 5 (13), 97-120, 2008
15*2008
Does the Olympic legacy and sport participation influence resident support for future events?
T Ribeiro, A Calapez, VM Cunha de Almeida
Leisure Studies 41 (4), 471-486, 2022
122022
Does the Olympic legacy perceived in the host city influence the resident support after the games?
T Ribeiro, V Almeida
International journal of sport policy and politics 13 (3), 393-408, 2021
112021
Beleza natural: crescendo na base da pirâmide
MC Suarez, LM Casotti, VMC Almeida
Revista de Administração Contemporânea 12, 555-574, 2008
112008
A influência da identificação do fã de esportes no consumo de eventos esportivos
G Giacomini, VM Almeida
Anais do Encontro Nacional da Associação Nacional de Pós-Graduação e …, 2013
102013
18. Psychic distance and directional equivalence: a theoretical framework
R Parente, DW Baack, V Almeida
A new generation in international strategic management, 308, 2007
102007
Esports and Olympic Games: a cross-cultural exploration of the player support behaviour towards the Olympics
T Ribeiro, V Almeida, A Calapez, H Matsuoka, R Yamashita
International Journal of Sports Marketing and Sponsorship 24 (4), 700-721, 2023
92023
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