| The relationship between small business market orientation and environmental uncertainty S Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer Marketing Intelligence & Planning 30 (7), 757-779, 2012 | 127 | 2012 |
| Influencing factors of eco-efficient urban waste management: Evidence from Spanish municipalities G Díaz-Villavicencio, SR Didonet, A Dodd Journal of Cleaner Production 164, 1486-1496, 2017 | 80 | 2017 |
| The role of marketing capabilities, absorptive capacity, and innovation performance JCN Da Costa, SM Camargo, AM Machado Toaldo, SR Didonet Marketing Intelligence & Planning 36 (4), 410-424, 2018 | 74 | 2018 |
| Supply chain management practices as a support to innovation in SMEs SR Didonet, G Díaz Journal of technology management & innovation 7 (3), 91-109, 2012 | 72 | 2012 |
| The role of the marketing strategy process in the innovativeness-performance relationship of SMEs L Finoti, SR Didonet, AM Toaldo, TS Martins Marketing Intelligence & Planning 35 (3), 298-315, 2017 | 56 | 2017 |
| The role of perceived justice in buyer-supplier relationships in times of economic crisis A Matopoulos, S Didonet, V Tsanasidis, A Fearne Journal of Purchasing and Supply Management 25 (4), 100554, 2019 | 55 | 2019 |
| Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance SR Didonet, A Fearne, G Simmons International Small Business Journal 38 (2), 90-110, 2020 | 41 | 2020 |
| Market orientation's boundary‐spanning role to support innovation in SMEs SR Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer Journal of Small Business Management 54, 216-233, 2016 | 39 | 2016 |
| Innovation management in market-oriented SMEs: learning and internal arrangements for innovation S Didonet, G Diaz-Villavicencio International Journal of Organizational Analysis 28 (5), 985-1003, 2020 | 38 | 2020 |
| The influence of innovative organizational culture on marketing strategy formulation and results AMM Toaldo, SR Didonet, FB Luce Latin American Business Review 14 (3-4), 251-269, 2013 | 28 | 2013 |
| The role of supply chain integration in the relationship between market orientation and performance in SMEs SR Didonet, JR Frega, AM Toaldo, G Díaz International Journal of Business Science & Applied Management (IJBSAM) 9 (2 …, 2014 | 25 | 2014 |
| A importância da gestão de compras para a competitividade das empresas: o caso da Rede Super JAR Coletti, C Castallanelli, MGM Fries, SR Didonet XXII Encontro Nacional de Engenharia de Produção, 2002 | 18 | 2002 |
| Service-dominant logic and nonprofit organizations: a value creation perspective R Klafke, O Flávio Von Der, SR Didonet, AMM Toaldo Journal of Nonprofit & Public Sector Marketing 33 (1), 65-83, 2021 | 17 | 2021 |
| Eco-eficiencia en la gestión de residuos municipales en Catalunya GJD Villavicencio, SR Didonet Revista de Administração da Universidade Federal de Santa Maria 1 (2), 193-208, 2008 | 17 | 2008 |
| The innovation orientation influence on architectural marketing capabilities and the impact on innovation performance TC Pscheidt-Gieseler, SR Didonet, AMM Toaldo, TS Martins International Journal of Business Innovation and Research 15 (3), 277-300, 2018 | 16 | 2018 |
| Market orientation and sources of knowledge to innovate in SMEs: A firm level study SR Didonet, G Díaz, AM Machado Journal of technology management & innovation 11 (3), 1-10, 2016 | 15 | 2016 |
| Perspectives on innovation management of Ecuadorian companies—empirical evidence GJ Diaz-Villavicencio, S Didonet, A Dodd International Journal of Innovation Management 20 (06), 1650048, 2016 | 13 | 2016 |
| The influence of market orientation on Exploration and Exploitation innovation strategies ans organizational performance L Kava, SR Didonet Revista Brasileira de Marketing 18 (1), 1-16, 2019 | 12 | 2019 |
| Brand activism as a marketing strategy: an integrative framework and research agenda PC Pimentel, M Bassi-Suter, SR Didonet Journal of Brand Management 31 (2), 212-234, 2024 | 11 | 2024 |
| Brand activism as a marketing strategy: proposing a typology PC Pimentel, SR Didonet IX Encontro de marketing da ANPAD-EMA 2021, 25-26, 2021 | 11 | 2021 |
Guillermo Díaz Villavicencio - UNILAUniversidade Federal da Integração Latino-Americana在 unila.edu.br 的电子邮件经过验证
