| Consumer comfort in service relationships: Measurement and importance DF Spake, SE Beatty, BK Brockman, TN Crutchfield Journal of Service Research 5 (4), 316-332, 2003 | 262 | 2003 |
| Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs RM Morgan, TN Crutchfield, R Lacey Relationship marketing: Gaining competitive advantage through customer …, 2000 | 116 | 2000 |
| Advertising agency compensation: An agency theory explanation DF Spake, G D'souza, TN Crutchfield, RM Morgan Journal of Advertising 28 (3), 53-72, 1999 | 97 | 1999 |
| The effect of trust and commitment on retention of high-risk professional service customers TN Crutchfield Services Marketing Quarterly 22 (2), 17-27, 2001 | 42 | 2001 |
| Customer retention in consumer services: a multiple sources-multiple commitments model of marketing relationships TN Crutchfield The University of Alabama, 1998 | 35 | 1998 |
| Developing a consumer relationship model of corporate social performance VB Eveland, TN Crutchfield, AI Rynarzewska Journal of Consumer Marketing 35 (5), 543-554, 2018 | 30 | 2018 |
| Understanding why people do not give: strategic funding concerns for AIDS‐related nonprofits VB Eveland, TN Crutchfield International Journal of Nonprofit and Voluntary Sector Marketing 12 (1), 1-12, 2007 | 30 | 2007 |
| Understanding why people give: Help for struggling AIDS-related nonprofits VB Eveland, TN Crutchfield Journal of Nonprofit & Public Sector Marketing 12 (1), 37-47, 2004 | 23 | 2004 |
| Building long-term patient–physician relationships TN Crutchfield, RM Morgan Health Marketing Quarterly 27 (3), 215-243, 2010 | 21 | 2010 |
| Assessing the dimensions and outcomes of an effective teammate TN Crutchfield, K Klamon Journal of Education for Business 89 (6), 285-291, 2014 | 16 | 2014 |
| “Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies TN Crutchfield, DF Spake, G D'SOUZA, RM Morgan Journal of Advertising Research 43 (4), 361-369, 2003 | 16 | 2003 |
| Individual service providers versus the firm: where do customer loyalties lie? TN Crutchfield Services Marketing Quarterly 29 (2), 19-44, 2008 | 14 | 2008 |
| Assessing Medicaid patients' perceptions of the OB/GYN-patient relationship TN Crutchfield, VB Eveland, AP Eveland Health marketing quarterly 19 (4), 21-37, 2002 | 14 | 2002 |
| Critical service learning across two required marketing classes TN Crutchfield Journal of Education for Business 92 (8), 371-379, 2017 | 9 | 2017 |
| Using PLS-SEM to test the relationship model of corporate social performance across the product/service continuum: When do shared values matter? VB Eveland, TN Crutchfield, RCW Tsang, MA Sabol Journal of Retailing and Consumer Services 79, 103873, 2024 | 1 | 2024 |
| ROBERT M. MORGAN TN CRUTCHFIELD, R LACEY Relationship Marketing: Gaining Competitive Advantage Through Customer …, 2013 | | 2013 |
| ETHICS AND PERFORMANCE OF THE FIRM: A CONCEPTUAL MODEL AND RESEARCH PROPOSITIONS T Crutchfield, DF Spake Marketing Theory and Applications 7, 387, 1990 | | 1990 |
| MARKETING ON THE ISLAND: AN ATTEMPT AT SOCIAL AND ACADEMIC INTEGRATION IN A PRINCIPLES OF MARKETING CLASS V Eveland, G Karns, T Crutchfield 2014 Annual Conference Proceedings Marketing Educators’ Teaching Challenges …, 0 | | |
