关注
Salah S. Hassan
Salah S. Hassan
Professor of Strategic Brand Management, The George Washington University
在 email.gwu.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Determinants of market competitiveness in an environmentally sustainable tourism industry
SS Hassan
Journal of travel research 38 (3), 239-245, 2000
20282000
Customer and non‐customer perspectives for examining corporate reputation
HM Shamma, SS Hassan
Journal of Product & Brand Management 18 (5), 326-337, 2009
2522009
Linking customer‐based brand equity with brand market performance: a managerial approach
AH Tolba, SS Hassan
Journal of Product & Brand Management 18 (5), 356-366, 2009
2132009
Understanding the new bases for global market segmentation
SS Hassan, S Craft, W Kortam
Journal of Consumer Marketing 20 (5), 446-462, 2003
1902003
Identification of global consumer segments: a behavioral framework
SS Hassan, LP Katsanis
Journal of International Consumer Marketing 3 (2), 11-28, 1991
1811991
Linking global market segmentation decisions with strategic positioning options
SS Hassan, SH Craft
Journal of Consumer Marketing 22 (2), 81-89, 2005
1452005
Global market segmentation strategies and trends
SS Hassan, LP Katsanis
Globalization of consumer markets, 47-62, 2014
1422014
Achieving superior customer experience: An investigation of multichannel choices in the travel and tourism industry of an emerging market
AA Mahrous, SS Hassan
Journal of Travel Research 56 (8), 1049-1064, 2017
1392017
Examining world market segmentation and brand positioning strategies
SS Hassan, S Craft
Journal of Consumer marketing 29 (5), 344-356, 2012
1022012
Integrating product and corporate brand equity into total brand equity measurement
HM Shamma, SS Hassan
International Journal of marketing studies 3 (1), 11, 2011
882011
Globalization of consumer markets: structures and strategies
E Kaynak, S Hassan
Routledge, 2014
872014
Nation branding: the strategic imperative for sustainable market competitiveness
S Hassan, AA Mahrous
Journal of Humanities and Applied Social Sciences 1 (2), 146-158, 2019
712019
Customer engagement on social media: how to enhance continuation of use
R Hussein, S Hassan
Online Information Review 41 (7), 1006-1028, 2017
682017
An extension and further validation of a community-based consumer well-being measure
MJ Sirgy, DJ Lee, S Grzeskowiak, JC Chebat, JS Johar, A Hermann, ...
Journal of Macromarketing 28 (3), 243-257, 2008
592008
Global marketing: Perspectives and cases
SS Hassan, RD Blackwell
(No Title), 1994
591994
Customer‐driven benchmarking: A strategic approach toward a sustainable marketing performance
H Shamma, S Hassan
Benchmarking: An International Journal 20 (3), 377-395, 2013
572013
Impact of international trade and multinational corporations on the environment and sustainable livelihoods of rural women in Akwa-Ibom State
C Hassan, J Olawoye, K Nnadozie
Niger Delta Region, Nigeria, 2002
472002
 “Retaining the Allure of Luxury Brands during an Economic Downturn: Can brand globalness influence consumer perception?”
S Hassan, M Husic, P Duverger
Journal of Fashion Marketing and Management 19 (Issue 4), Pages 1-16, 2015
422015
Nation Branding Effects on Retrospective Global Evaluation of Past Travel Experiences
M Nikolova, S Hassan
Journal of Business Research 66 (6), 752-758, 2013
402013
Marketing management in an Islamic banking environment: in search of an innovative marketing concept
DN Shook, SS Hassan
International Journal of Bank Marketing 6 (1), 21-30, 1988
381988
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