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Zeynep Aydın Gökgöz
Zeynep Aydın Gökgöz
Assistant Professor of Marketing, Sabancı University
在 sabanciuniv.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
There’s an app for that! Understanding the drivers of mobile application downloads
ZA Gokgoz, MB Ataman, GH van Bruggen
Journal of Business Research 123, 423-437, 2021
522021
The Rise of Mobile Marketing: A Decade of Research in Review
Z Aydin Gokgoz, MB Ataman, G van Bruggen
Foundations and Trends® in Marketing 17 (3), 140-226, 2022
42022
Mobile analytics
ZA Gökgöz
Social Media Analytics in Predicting Consumer Behavior, 151-168, 2023
2023
Mobile Consumers and Applications: Essays on Mobile Marketing
Z Aydin Gökgöz
2021
Pricing and Hedging of Contingent Claims in Incopmplete Markets by Modeling Losses as Conditional Value at Risk in λ-Gain Loss Opportunities
Z Aydın
PQDT-Global, 2009
2009
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