| Mental accounting and changes in price: The frame dependence of reference dependence TB Heath, S Chatterjee, KR France Journal of consumer research 22 (1), 90-97, 1995 | 414 | 1995 |
| Delivering graduate marketing education: An analysis of face-to-face versus distance education TG Ponzurick, KR France, CM Logar Journal of Marketing education 22 (3), 180-187, 2000 | 254 | 2000 |
| Package graphics and consumer product beliefs PF Bone, KR France Journal of Business and Psychology 15, 467-489, 2001 | 173 | 2001 |
| The differential processing of price in gains and losses: The effects of frame and need for cognition S Chatterjee, TB Heath, SJ Milberg, KR France Journal of behavioral decision making 13 (1), 61-75, 2000 | 150 | 2000 |
| What is the health care product? KR France, R Grover Marketing Health Services 12 (2), 31, 1992 | 99 | 1992 |
| Commercializing intellectual property: a university‐industry alliance for new product development CM Logar, TG Ponzurick, JR Spears, K Russo France Journal of Product & Brand Management 10 (4), 206-217, 2001 | 77 | 2001 |
| Policy makers’ paradigms and evidence from consumer interpretations of dietary supplement labels K Russo France, P Fitzgerald Bone Journal of Consumer Affairs 39 (1), 27-51, 2005 | 75 | 2005 |
| Using the phonemes of brand names to symbolize brand attributes TB Heath, S Chatterjee, KR France The AMA educator’s proceedings: Enhancing knowledge development in marketing …, 1990 | 64 | 1990 |
| The impact of emotional valence and intensity on ad evaluation and memory. KR France, RH Shah, CW Park Advances in Consumer research 21 (1), 1994 | 37 | 1994 |
| Extended self: implications for country-of-origin A Peng Cui, M Paula Fitzgerald, K Russo Donovan Journal of Consumer Marketing 31 (4), 312-321, 2014 | 33 | 2014 |
| Qualified health claims on package labels PF Bone, KR France Journal of Public Policy & Marketing 28 (2), 253-258, 2009 | 25 | 2009 |
| International harmonization of food and nutrition regulation: The good and the bad PF Bone, KR France Journal of Public Policy & Marketing 22 (1), 102-110, 2003 | 20 | 2003 |
| How confusion impacts product labeling perceptions MP Fitzgerald, K Russo Donovan, J Kees, J Kozup Journal of Consumer Marketing 36 (2), 306-316, 2019 | 19 | 2019 |
| A multifirm analysis of slotting fees PF Bone, KR France, R Riley Journal of Public Policy & Marketing 25 (2), 224-237, 2006 | 16 | 2006 |
| On break-up cliches guiding health literacy's future PF Bone, KR France, KJ Aikin The Journal of Consumer Affairs, 185-198, 2009 | 15 | 2009 |
| The impact of program affective valence and level of cognitive appraisal on advertisement processing and effectiveness KR France, CW Park Journal of Current Issues & Research in Advertising 19 (2), 1-21, 1997 | 14 | 1997 |
| Consumer responses to for-profit firms exercising religious freedom in the marketplace MP Fitzgerald, KR Donovan Journal of Public Policy & Marketing 37 (1), 39-54, 2018 | 11 | 2018 |
| Conveying level of science: Tests of iconic and comparative formats KR France, PF Bone Marketing Letters 20, 385-397, 2009 | 9 | 2009 |
| Small Businesses and Comparison Advertising Strategies: Is it Worth the Risk? KR France, PF Bone, JW France Journal of Small Business Strategy (archive only) 7 (1), 81-98, 1996 | 4 | 1996 |
| The moderating role of pod position on advertisement effectiveness: Considering program affective valence and level of appraisal KR France, PF Bone American Marketing Association. Conference Proceedings 9, 172, 1998 | 1 | 1998 |
