Direct and interaction effects of team identification and satisfaction on intention to attend games. H Matsuoka, P Chelladurai, M Harada Sport Marketing Quarterly 12 (4), 2003 | 460 | 2003 |
Graduate employability and higher education’s contributions to human resource development in sport business before and after COVID-19 S Sato, TA Kang, E Daigo, H Matsuoka, M Harada Journal of Hospitality, Leisure, Sport & Tourism Education 28, 100306, 2021 | 60 | 2021 |
The influence of new team entry upon brand switching in the J-League M Harada, H Matsuoka Sport Marketing Quarterly 8, 21-30, 1999 | 56 | 1999 |
プロスポーツ観戦回数に影響を及ぼす要因に関する研究: 特に, プロ野球のチーム・ロイヤルティに注目して 藤本淳也, フジモトジュンヤ, 原田宗彦, ハラダムネヒコ, 松岡宏高, ... 大阪体育大学紀要 27, 51-62, 1996 | 31 | 1996 |
Motives of United States and Japanese professional baseball consumers and level of team identification JD James, J Fujimoto, SD Ross, H Matsuoka International Journal of Sport Management and Marketing 6 (4), 351-366, 2009 | 29 | 2009 |
スポーツマネジメントの概念の再検討 松岡宏高 スポーツマネジメント研究 2 (1), 33-45, 2010 | 28 | 2010 |
図解スポーツマネジメント 山下秋二, 原田宗彦, 松岡宏高 大修館書店, 2005 | 27 | 2005 |
Multidimensionality of fans' psychological commitment to sport teams: development of a scale H Matsuoka The Ohio State University, 2001 | 18 | 2001 |
Spectators’ points of attachment and their influence on behavioural intentions of women’s national football games K Hallmann, D Oshimi, M Harada, H Matsuoka, C Breuer Soccer & Society 19 (7), 903-923, 2018 | 17 | 2018 |
Foci of fan’s psychological commitment H Matsuoka, J Fujimoto 17th Annual North American Society for Sport Management Conference. NASSM …, 2002 | 17 | 2002 |
非営利スポーツ組織を支えるボランティアの動機 松岡宏高, 小笠原悦子 体育の科学= Journal of health, physical education and recreation 52 (4), 277-284, 2002 | 16 | 2002 |
プロスポーツ観戦者の誘致距離に関する研究 松岡宏高, 原田宗彦, 藤本淳也 大阪体育大学紀要= Bulletin of Osaka University of Health and Sport Sciences …, 1996 | 16 | 1996 |
From inspiration to nostalgia: the football participation legacy of the 2002 FIFA World Cup Korea/Japan J Hahm, TA Kang, H Matsuoka Sport in Society 23 (12), 2055-2077, 2020 | 15 | 2020 |
Segmenting satellite supporters based on their value for team sport organizations S Uhrich, A Behrens, TA Kang, H Matsuoka, K Uhlendorf Journal of Global Sport Management 8 (1), 252-280, 2023 | 14 | 2023 |
Understanding the relationship between past experience of a sports mega-event and current spectatorship: the mediating role of nostalgia J Hahm, TA Kang, H Matsuoka Sustainability 13 (6), 3504, 2021 | 13 | 2021 |
Motives of sport spectators in China: A case study of the Chinese Super League C Wang, H Matsuoka International Journal of Sport Management and Marketing 15 (1-2), 57-74, 2014 | 13 | 2014 |
フィギュアスケート観戦のプロダクト構造 競技的要素に着目して 井上尊寛, 松岡宏高, 竹内洋輔, 荒井弘和 スポーツマネジメント研究 8 (1), 3-15, 2016 | 12 | 2016 |
プロスポーツの経営に関する研究の動向 (< 特集> 体育・スポーツ経営学研究の課題) 松岡宏高 体育・スポーツ経営学研究 21 (1), 41-46, 2007 | 12 | 2007 |
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage J Hahm, H Choi, H Matsuoka, J Kim, KK Byon International Journal of Sports Marketing and Sponsorship 24 (2), 333-358, 2023 | 10 | 2023 |
日本の大学におけるスポーツマネジメント教育の現状と課題 松岡宏高 びわこ成蹊スポーツ大学, 2008 | 10 | 2008 |