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kamal ghose
kamal ghose
在 lincoln.ac.nz 的电子邮件经过验证
标题
引用次数
引用次数
年份
Organisational culture and the creation of brand identity: retail food branding in new markets
S Rashid, K Ghose
Marketing Intelligence & Planning 33 (1), 2-19, 2015
452015
Internal brand equity defines customer experience
K Ghose
Direct Marketing: An International Journal 3 (3), 177-185, 2009
382009
ABC-Anchoring the brand concept
K Ghose
Journal of Brand Management 10, 95-105, 2002
242002
Hospitality in and out of the hospitals. Creating and maintaining brand equity for medial tourism destination brands (MTD's)
K Ghose
Romanian Journal of Marketing 1, 114-131, 2010
182010
The strength of the brand value chain is the strength of the brand anchor
K Ghose
Thought Leaders International Conference on Brand Management, Birmingham …, 2007
132007
Brand identity: Introducing renewed concept for coffee shops
SM Rashid, K Ghose, DA Cohen
PEOPLE: International Journal of Social Sciences 1 (1), 2015
112015
Innovation in marketing strategy: A customer lifetime value approach.
MK Baidya, B Maity, K Ghose
Journal of Business & Management 25 (2), 2019
102019
Measuring dynamic effects of advertising: a case study in India
M Baidya, B Maity, K Ghose
Journal of Indian Business Research 4 (3), 158-169, 2012
102012
An exploration on the process of brand identity building in the context of Malaysian cafe
SM Rashid, DA Cohen, K Ghose
Universiti Kebangsaan Malaysia, 2018
62018
Exploring brand associations in wine purchases
K Ghose
Lincoln University. Faculty of Commerce. Department of Business Management …, 2010
62010
Effectiveness of sales promotion effort in emerging markets: a brand level analysis
MK Baidya, K Ghose
International Journal of Business and Emerging Markets 2 (1), 43-57, 2010
42010
The economics of brand and marketing activities
M Baidya, B Maity, K Ghose
DLSU Business & Economics Review 27 (1), 165-174, 2017
32017
Brand identity: Be original, be creative
S Mohd Rashid, K Ghose, DA Cohen
Indian Journal of Arts 5 (16), 128-136, 2015
2015
From the past to the future-heritage based brand positioning in emerging markets
K Ghose
2014
An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
M Baidya, K Ghose, B Maity
Asia-Pacific Journal of Business Administration 6 (2), 116-126, 2014
2014
Co-creating career aspirations in LSES youth LSES: Lower Socio-Economic Status (India)
K Ghose
AASM, 2014
2014
Assessing productivity of personal selling effort in India: an econometric approach
MK Baidya, B Maity, K Ghose
Asian Journal of Business Research 1 (1), 2011
2011
Ospitalitatea înauntrul si în afara spitalelor. Crearea si mentinerea valorii marcii pentru brandurile destinatiilor de turism medical (DTM)
K Ghose
Romanian Journal of Marketing, 114, 2010
2010
Ospitalitatea înăuntrul și în afara spitalelor. Crearea și menținerea valorii mîrcii pentru brandurile destinațiilor de turism medical (DTM).
K Ghose
Romanian Journal of Marketing 5 (1), 2010
2010
Enhancing the Brand Equity of India as a Medical Tourism Destination (MTD) Brand
K Ghose
Advances in Technology and Innovation in Marketing, 241, 2009
2009
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