Supermarket competition: The case of every day low pricing R Lal, R Rao Marketing science 16 (1), 60-80, 1997 | 477 | 1997 |
Effect of price on the demand for durables: Modeling, estimation, and findings DC Jain, RC Rao Journal of Business & Economic Statistics 8 (2), 163-170, 1990 | 395 | 1990 |
The role of experience in information use and decision making by marketing managers WS Perkins, RC Rao Journal of Marketing Research 27 (1), 1-10, 1990 | 276 | 1990 |
Pricing and promotions in asymmetric duopolies RC Rao Marketing science 10 (2), 131-144, 1991 | 268 | 1991 |
Warranty policy and extended service contracts: Theory and an application to automobiles V Padmanabhan, RC Rao Marketing Science 12 (3), 230-247, 1993 | 251 | 1993 |
Compensating heterogeneous salesforces: Some explicit solutions RC Rao Marketing Science 9 (4), 319-341, 1990 | 228 | 1990 |
Can repeating an advertisement more frequently than the competition affect brand preference in a mature market? G D'souza, RC Rao Journal of Marketing 59 (2), 32-42, 1995 | 205 | 1995 |
Competition, strategy, and price dynamics: A theoretical and empirical investigation RC Rao, FM Bass Journal of Marketing Research 22 (3), 283-296, 1985 | 198 | 1985 |
A dynamic model for digital advertising: The effects of creative format, message content, and targeting on engagement NI Bruce, BPS Murthi, RC Rao Journal of marketing research 54 (2), 202-218, 2017 | 194 | 2017 |
Why IT managers don't go for cyber-insurance products T Bandyopadhyay, VS Mookerjee, RC Rao Communications of the ACM 52 (11), 68-73, 2009 | 156 | 2009 |
Preempting an alert rival: Strategic timing of the first plant by analysis of sophisticated rivalry RC Rao, DP Rutenberg The Bell Journal of Economics, 412-428, 1979 | 126 | 1979 |
Estimating continuous time advertising-sales models RC Rao Marketing Science 5 (2), 125-142, 1986 | 113 | 1986 |
A model of stochastic variety-seeking M Trivedi, FM Bass, RC Rao Marketing Science 13 (3), 274-297, 1994 | 100 | 1994 |
Game theory and empirical generalizations concerning competitive promotions RC Rao, RV Arjunji, BPS Murthi Marketing Science 14 (3_supplement), G89-G100, 1995 | 95 | 1995 |
Price awareness and consumers’ use of deals in brand choice BPS Murthi, RC Rao Journal of Retailing 88 (1), 34-46, 2012 | 87 | 2012 |
Private label vendor selection in a supply chain: Quality and clientele effects N Kumar, S Radhakrishnan, RC Rao Journal of Retailing 86 (2), 148-158, 2010 | 83 | 2010 |
Seller rating, price, and default in online auctions N Bruce, E Haruvy, R Rao Journal of Interactive marketing 18 (4), 37-50, 2004 | 83 | 2004 |
An empirical analysis of national and local advertising effect on price elasticity PTL Popkowski Leszczyc, RC Rao Marketing Letters 1, 149-160, 1990 | 81 | 1990 |
Leveraging experienced consumers to attract new consumers: An equilibrium analysis of displaying deal sales by daily deal websites U Subramanian, RC Rao Management Science 62 (12), 3555-3575, 2016 | 80 | 2016 |
Equilibrium price communication and unadvertised specials by competing supermarkets RC Rao, N Syam Marketing Science 20 (1), 61-81, 2001 | 64 | 2001 |