| Market orientation, learning orientation and business performance: The mediating role of innovation MA Mahmoud, C Blankson, N Owusu-Frimpong, S Nwankwo, TP Trang International Journal of Bank Marketing 34 (5), 623-648, 2016 | 307 | 2016 |
| Service innovation and customer satisfaction: the role of customer value creation MA Mahmoud, RE Hinson, PA Anim European Journal of Innovation Management 21 (3), 402-422, 2018 | 270 | 2018 |
| Market orientation and business performance among SMEs in Ghana MA Mahmoud International Business Research 4 (1), 241-251, 2011 | 258 | 2011 |
| The effect of trust, commitment, and conflict handling on customer retention: The mediating role of customer satisfaction MA Mahmoud, RE Hinson, MK Adika Journal of Relationship Marketing 17 (4), 257-276, 2018 | 168 | 2018 |
| Market orientation, innovation and corporate social responsibility practices in Ghana's telecommunication sector M Abdulai Mahmoud, RE Hinson Social Responsibility Journal 8 (3), 327-346, 2012 | 156 | 2012 |
| Customer behavioural intentions towards mobile money services adoption in Ghana B Narteh, MA Mahmoud, S Amoh The Service Industries Journal 37 (7-8), 426-447, 2017 | 147 | 2017 |
| Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana MA Mahmoud, A Kastner, J Yeboah Journal of Medical Marketing 10 (3), 231-244, 2010 | 82 | 2010 |
| Qualitative insights into market orientation in small Ghanaian businesses RE Hinson, MA Mahmoud International Journal of Marketing Studies 3 (1), 35, 2011 | 64 | 2011 |
| Social media resources and export performance: the role of trust and commitment MA Mahmoud, M Adams, A Abubakari, NO Commey, ANA Kastner International Marketing Review 37 (2), 273-297, 2020 | 58 | 2020 |
| Social capital and export performance of SMEs in Ghana: the role of firm capabilities RB Easmon, ANA Kastner, C Blankson, MA Mahmoud African Journal of Economic and Management Studies 10 (3), 262-285, 2019 | 51 | 2019 |
| Gender, e-banking, and customer retention MA Mahmoud Journal of global marketing 32 (4), 269-287, 2019 | 51 | 2019 |
| Market orientation and corporate social responsibility: towards an integrated conceptual framework MA Mahmoud, C Blankson, RE Hinson International Journal of Corporate Social Responsibility 2, 1-15, 2017 | 40 | 2017 |
| Green packaging, environmental awareness, willingness to pay and consumers’ purchase decisions MA Mahmoud, EKK Tsetse, EE Tulasi, DK Muddey Sustainability 14 (23), 16091, 2022 | 36 | 2022 |
| Market orientation in a developing economy public institution: Revisiting the Kohli and Jaworski's framework MA Mahmoud, RE Hinson International Journal of Public Sector Management 25 (2), 88-102, 2012 | 33 | 2012 |
| Investigation into mall visitation motivation and demographic idiosyncrasies in Ghana T Anning-Dorson, A Kastner, M Mahmoud Management Science Letters 3 (2), 367-384, 2013 | 32 | 2013 |
| Sustainable market orientation: a competitive strategic tool in an emerging economy context MA Mahmoud Journal of Strategic Marketing 24 (7), 635-654, 2016 | 31 | 2016 |
| The effect of brand heritage in tourists' intention to revisit I Mohammed, MA Mahmoud, RE Hinson Journal of Hospitality and Tourism Insights 5 (5), 886-904, 2022 | 27 | 2022 |
| Preventing customer churn in the mobile telecommunication industry: Is mobile money usage the missing link? E Yeboah-Asiamah, B Narteh, MA Mahmoud Journal of African Business 19 (2), 174-194, 2018 | 26 | 2018 |
| Market orientation as a competitive tool: Empirical evidence from ‘quartile one’banks in Ghana MA Mahmoud, ANA Kastner, KS Akyea Journal of Financial Services Marketing 16, 316-334, 2011 | 26 | 2011 |
| Corporate entrepreneurship and employees’ competencies: Do employees’ perceived feasibility and desirability matter? A Padi, WO Ansah, MA Mahmoud Cogent Business & Management 9 (1), 2102129, 2022 | 22 | 2022 |
