| When does partitioned pricing lead to more favorable consumer preferences?: Meta-analytic evidence AT Abraham, RW Hamilton Journal of Marketing Research 55 (5), 686-703, 2018 | 39 | 2018 |
| When should you nickel-and-dime your customers? RW Hamilton, J Srivastava, AT Abraham MIT Sloan Management Review, 2010 | 38 | 2010 |
| The effect of mobile phone use on prosocial behavior A Abraham, A Pocheptsova, R Ferraro Manuscript in preparation, 2012 | 21 | 2012 |
| Implementing the Challenger Sales Model at Cars. com: a case study MS Isaac, AT Abraham, EY Richards Journal of Business & Industrial Marketing 34 (2), 291-302, 2019 | 16 | 2019 |
| When Do Partitioned Prices Increase Demand? Meta-Analytic and Experimental Evidence A Abraham, R Hamilton Advances in Consumer Research 43, 443-444, 2015 | 3 | 2015 |
| Does Random Placement to Central Positions Improve Performance? Centre Effects in the Classroom and the Olympics P Raghubir, A Valenzuela, A Abraham ACR European Advances, 2018 | 1 | 2018 |
| How Does Partitioning Prices Influence Consumer Responses? AT Abraham, RW Hamilton New Directions in Behavioral Pricing, 143-166, 2024 | | 2024 |
| Consumer Relationships with Marketers in a Changing Landscape: Integrating Communal-Exchange with Mind Perception A Abraham | | 2023 |
| E-POS IN PUBLIC DISTRIBUTION SYSTEM: A STUDY ON THE CONSUMER PERCEPTION A Abraham IJRAR-International Journal of Research and Analytical Reviews (IJRAR) 8 (1 …, 2021 | | 2021 |
| Corporate Social Responsibility: The Efficacy of Matched Between Not-For-Profits and Multinational Enterprises in Developed and Emerging Markets MB KIMBRO, AT ABRAHAM, C LAMBE, V JONES Journal of Management for Global Sustainability 6 (1), 8, 2018 | | 2018 |
| CORPORATE SOCIAL RESPONSIBILITY: THE EFFICACY OF MATCHED ALLIANCES BETWEEN NOT-FOR-PROFITS AND MULTINATIONAL ENTERPRISES IN DEVELOPED AND EMERGING MARKETS. MB Kimbro, AT Abraham, C LAMBE, V Jones Journal of Management for Global Sustainability 6 (1), 2018 | | 2018 |
| Moderator Meta-Analysis: Partitioned Pricing and Consumer Preference AT Abraham SAGE Publications Ltd, 2018 | | 2018 |
| Competitive Papers—Extended Abstracts A Abraham, R Hamilton Advances in Consumer Research 43, 2015 | | 2015 |
| A Multi-Method Examination of Partitioned Pricing AT Abraham | | 2015 |
| When Partitioning Prices, Firms Better Deliver! A Abraham, R Hamilton, J Srivastava ACR North American Advances, 2011 | | 2011 |
| The “Cellph”-Ish Effects of “Self”-Phone Usage A Pocheptsova, R Ferraro, A Abraham ACR North American Advances, 2011 | | 2011 |
