| The digital transformation of value co-creation: a scoping review towards an agenda for sport marketing research P Stegmann, S Nagel, T Ströbel European Sport Management Quarterly 23 (4), 1221-1248, 2023 | 53 | 2023 |
| Exploring new routes within brand research in sport management: directions and methodological approaches T Ströbel, CC Germelmann European Sport Management Quarterly 20 (1), 1-9, 2020 | 46 | 2020 |
| Is it really all about money? A study on incentives in elite team sports C Maier, H Woratschek, T Ströbel, B Popp European Sport Management Quarterly 16 (5), 592-612, 2016 | 46 | 2016 |
| Die Einflussfaktoren der Markenbewertung im Sport: Eine empirische Analyse der Zusammenhänge bei Klubmarken T Ströbel Springer-Verlag, 2012 | 45 | 2012 |
| Innovations in sport management: The role of motivations and value cocreation at public viewing events H Woratschek, C Durchholz, C Maier, T Ströbel Event Management 21 (1), 1-12, 2017 | 36 | 2017 |
| How well do you know your spectators? A study on spectator segmentation based on preference analysis and willingness to pay for tickets M Kaiser, T Ströbel, H Woratschek, C Durchholz European Sport Management Quarterly 19 (2), 178-200, 2019 | 35 | 2019 |
| Guest editorial. Digital transformation in sport: the disruptive potential of digitalization for sport management research T Ströbel, M Stieler, P Stegmann Sport, Business and Management: An International Journal 11 (1), 1-9, 2021 | 29 | 2021 |
| Clothes make the fan: the effect of team merchandise usage on team identification, fan satisfaction and team loyalty T Stroebel, H Woratschek, C Durchholz Journal of Global Sport Management 6 (2), 185-202, 2021 | 27 | 2021 |
| Professionalization forms in mixed sport industries: is it time to rethink the stereotypes of non-profit and for-profit sport organizations? G Lang, T Ströbel, S Nagel Managing sport and leisure 24 (4), 208-225, 2019 | 18 | 2019 |
| How to reduce turnover intention in team sports? Effect of organizational support on turnover intention of professional team sports athletes T Ströbel, C Maier, H Woratschek Sport, Business and Management: An International Journal 8 (2), 98-117, 2018 | 15 | 2018 |
| Co-branding through an international double degree program: A single case study in sport management education T Ströbel, BD Ridpath, H Woratschek, N O’Reilly, M Buser, M Pfahl Sport Management Education Journal 14 (2), 119-128, 2020 | 14 | 2020 |
| An empirical exploration of sponsorship sales in North American professional sport: Is it time to rethink our approach? N O’Reilly, T Stroebel, M Pfahl, J Kahler Sport, Business and Management: An International Journal 8 (1), 15-34, 2018 | 12 | 2018 |
| Global sport management learning from home: Expanding the international sport management experience through a collaborative class project M Davies, T Ströbel Sport Management Education Journal 16 (2), 154-161, 2022 | 10 | 2022 |
| Service-Quality-Value-Framework H Woratschek, C Horbel, B Popp, T Ströbel Always Ahead im Marketing, Wiesbaden, 99-116, 2015 | 10 | 2015 |
| Empowerment of human brands: Brand meaning co-creation on digital engagement platforms M Anderski, L Griebel, P Stegmann, T Ströbel Journal of Business Research 166, 113905, 2023 | 9 | 2023 |
| Export of national sport leagues H Woratschek, G Schafmeister, T Ströbel Routledge Handbook of International Sport Business, 3-14, 2017 | 8 | 2017 |
| Brand equity models in the spotlight of sport business T Ströbel, H Woratschek Handbook of research on sport and business, 495-510, 2013 | 8 | 2013 |
| Sportmedien Marketing: Rahmenbedingungen und Geschäftsmodelle für Fernsehen und Internet TV H Woratschek, R Kunz, T Ströbel Medien im Marketing: Optionen der Unternehmenskommunikation, 529-547, 2009 | 8 | 2009 |
| Hype or opportunity? Tokenization as engagement platform in sport marketing P Stegmann, D Matyas, T Ströbel International Journal of Sports Marketing and Sponsorship 24 (4), 722-736, 2023 | 7 | 2023 |
| A new paradigm for sport management in the German football market H Woratschek, G Schafmeister, T Ströbel Marketing and Football, 163-185, 2012 | 7 | 2012 |
Herbert WoratschekUniversität Bayreuth在 uni-bayreuth.de 的电子邮件经过验证
