| Celebrity-aided brand recall and brand-aided celebrity recall: An assessment of celebrity influence using the hierarchy of effects model TJ Gnanapragash, PC Sekar IUP Journal of Brand Management 10 (3), 47, 2013 | 13 | 2013 |
| Social CRM in the Airline Industry: A Case study of Indian Airline Companies JGP Kulkarni Journal of Marketing Management and Consumer Behaviour 1 (1(2016)), 76-87, 2016 | 7* | 2016 |
| BASIC Analysis of Green Communications for 5G Implementations: A Case Study of Airtel in Belagavi City P Kulkarni, TJ Gnanapragash, M Sadavar Telecom Business Review 15 (1), 2022 | 2 | 2022 |
| An exploratory study of ethical perspectives of celebrity endorsements TJ Gnanapragash, PC Sekar Indian Journal of Marketing, 2013 | 2 | 2013 |
| An Improved Artificial Intelligence based Service Quality to Increase Customer Satisfaction and Customer Loyalty in Banking Sector M Shunmugasundaram, KS Ganesh, TJ Gnanapragash, EP John, JP Raj, ... 2023 International Conference on Sustainable Computing and Data …, 2023 | 1 | 2023 |
| Technology Advancements in 6G Communications and Expected Consequences in Multiple Industries. P Kulkarni, J Gnanapragash, P Patil, B Pandiya Telecom Business Review 16 (1), 2023 | 1 | 2023 |
| Energy Finance Challenges in Covid Lockdown Days: Lessons from Pandemic DJG Dr.Mahentesh Kuri, Dr. Prasad Kulkarni,Dr.Jyoti Jamnani Contemporary issues and Challenges in Business Management Post-Covid 19 …, 2022 | | 2022 |
| A study on police personnel’s perception about causes for stress and frequency of stress occurrence T Shunmugasundaram, M., Sankarganesh, K., Joel Gnanapragash International Journal of Advanced Science and Technology 29 (3 Special Issue …, 2020 | | 2020 |
| Analysis Of Performance And Profitability Of Sunbird Malawi KS Ganesh, RV Palanivel, TJG Pragash Think India Journal 22 (14), 6697-6709, 2019 | | 2019 |
| Financial Prudence Among Youths In Mangochi JG Prakasam, RV Palanivel, KS Ganesh Think India Journal 22 (14), 6710-6720, 2019 | | 2019 |
| Social Buying: A Trend or Obsolescent in the Indian E-Tail Industry? P Kulkarni, J Gnanpragash Journal of Marketing Management and Consumer Behavior 2 (2), 2018 | | 2018 |
| PRECURSORS AND DERIVATIVES OF CUSTOMER EXPERIENCE MANAGEMENT: EMPIRICAL EVIDENCE FROM INDIAN E- TAIL INDUSTRY. PK Joel Gnanapragash IEMS Journal of Management Research 6 (1), 36-46, 2017 | | 2017 |
| Management of Emerging Paradigm Conflicts through Strategic Advertising TJ Gnanapragash¹, PC Sekar Management Megatrends, 187, 2010 | | 2010 |
| Assessing the impact of Social CRM strategies adopted by Snapdeal, an Indian e-tailer. J Gnanpragash, P Kulkarni | | |
| A STUDY ON PUBLIC ATTITUDE TOWARD TOURISM POST PANDEMIC COVID 19 CONTROLS DJ PRASAD KULKARNI, AP PRASAD | | |
| E-tail Q analysis of online retailers in India using structural equation modeling. J Gnanapragash, P Kulkarni, D Sathashivam | | |
| Employee attitude towards organizations formulating and implementing social media strategies: A case study of employees of Belgaum retailers. J Gnanapragash, P Kulkarni, S Deshpande | | |
| Antecedents and Consequences of Social CRM Strategies Adopted By E-Tailers in India during Peak Season on Demand J Gnanaprgash, P Kulkarni | | |
Dr. Prasad KulkarniProfessor, Presidency Business School, Hebbal, Bengaluru在 presidency.edu.in 的电子邮件经过验证
