| Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking RN Khushaba, C Wise, S Kodagoda, J Louviere, BE Kahn, C Townsend Expert systems with applications 40 (9), 3803-3812, 2013 | 631 | 2013 |
| The “visual preference heuristic”: The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload C Townsend, BE Kahn Journal of Consumer Research 40 (5), 993-1015, 2014 | 352 | 2014 |
| Self-affirmation through the choice of highly aesthetic products C Townsend, S Sood Journal of Consumer Research 39 (2), 415-428, 2012 | 287 | 2012 |
| The impact of dynamic presentation format on consumer preferences for hedonic products and services AL Roggeveen, D Grewal, C Townsend, R Krishnan Journal of Marketing 79 (6), 34-49, 2015 | 274 | 2015 |
| When and how aesthetics influences financial decisions C Townsend, SB Shu Journal of Consumer Psychology 20 (4), 452-458, 2010 | 166 | 2010 |
| Beyond “pink it and shrink it” perceived product gender, aesthetics, and product evaluation M Van Tilburg, T Lieven, A Herrmann, C Townsend Psychology & Marketing 32 (4), 422-437, 2015 | 136 | 2015 |
| Is planning good for you? The differential impact of planning on self-regulation C Townsend, W Liu Journal of Consumer Research 39 (4), 688-703, 2012 | 111 | 2012 |
| The space-to-product ratio effect: How interstitial space influences product aesthetic appeal, store perceptions, and product preference J Sevilla, C Townsend Journal of Marketing Research 53 (5), 665-681, 2016 | 99 | 2016 |
| Self-identity and consumer behavior J Escalas Journal of consumer research 39 (5), xv-xviii, 2013 | 87 | 2013 |
| Toward an optimal donation solicitation: Evidence from the field of the differential influence of donor-related and organization-related information on donation choice and amount TM Fajardo, C Townsend, W Bolander Journal of Marketing 82 (2), 142-152, 2018 | 84 | 2018 |
| Buying beauty for the long run:(Mis) predicting liking of product aesthetics EC Buechel, C Townsend Journal of Consumer Research 45 (2), 275-297, 2018 | 56 | 2018 |
| The price of beauty: Differential effects of design elements with and without cost implications in nonprofit donor solicitations C Townsend Journal of Consumer Research 44 (4), 794-815, 2017 | 56 | 2017 |
| Marine ecotourism through education: A case study of divers in the British Virgin Islands C Townsend Marine ecotourism: Issues and experiences, 138-154, 2003 | 54 | 2003 |
| Dive tourism, sustainable tourism and social responsibility: a growing agenda C Townsend New frontiers in marine tourism, 139-152, 2007 | 53 | 2007 |
| Collaborative art: A transformational force within communities MG Bublitz, T Rank-Christman, L Cian, X Cortada, A Madzharov, ... Journal of the Association for Consumer Research 4 (4), 313-331, 2019 | 42 | 2019 |
| Assortment variety: Too much of a good thing? BE Kahn, E Weingarten, C Townsend Review of Marketing Research, 1-23, 2013 | 39 | 2013 |
| Experiential product framing and its influence on the creation of consumer reviews I Gallo, C Townsend, I Alegre Journal of Business Research 98, 177-190, 2019 | 37 | 2019 |
| Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos C Morgan, TM Fajardo, C Townsend Journal of the Academy of Marketing Science 49, 566-583, 2021 | 36 | 2021 |
| Where you say it matters: Why packages are a more believable source of product claims than advertisements TM Fajardo, C Townsend Journal of Consumer Psychology 26 (3), 426-434, 2016 | 31 | 2016 |
| Interpretation and environmental education as conservation tools C Townsend New frontiers in marine tourism, 189-200, 2007 | 26 | 2007 |
Barbara E. KahnThe Wharton School, University of Pennsylvania在 wharton.upenn.edu 的电子邮件经过验证
