| Role of social media promotion of prescription drugs on patient belief-system and behaviour SK Mukherjee, J Kumar, AK Jha, JR Rani International Journal of e-Collaboration (IJeC) 15 (2), 23-43, 2019 | 19 | 2019 |
| An empirical note on health information digital divide: a study of Indian patients A Jha, JR Pandey International Journal of Asian Business and Information Management (IJABIM …, 2017 | 12 | 2017 |
| An empirical note on perceptions of patients and physicians in direct-to-consumer promotion of pharmaceutical products: study of Indian patients and physicians A Jha, JR Pandey, SK Mukherjee Management Strategies and Technology Fluidity in the Asian Business Sector …, 2018 | 7 | 2018 |
| Impact of manipulative character of direct-to-consumer promotion JR Pandey, A Jha, SK Saha Dynamic Perspectives on Globalization and Sustainable Business in Asia, 198-211, 2019 | 6 | 2019 |
| Negative impact of direct-to-consumer (DTC) promotion on Indian patients J Pandey, M Mishra, A Jha Asian Business and Management Practices: Trends and Global Considerations …, 2015 | 4 | 2015 |
| An empirical note on health vulnerability and health information digital divide: a study of Indian patients J Rani, A Jha, J Kumar, SK Mukherjee, SK Saha Handbook of Research on Managerial Practices and Disruptive Innovation in …, 2020 | 1 | 2020 |
| An empirical note on comparative perceptions of indian patients and physicians in direct-to-consumer promotion of pharmaceutical products JR Pandey, A Jha, SK Mukherjee, SK Saha Dynamic Perspectives on Globalization and Sustainable Business in Asia, 128-153, 2019 | 1 | 2019 |
| Impact of on-line direct-to-consumer promotion of pharmaceutical products: a study of Indian patients J Pandey, D Tiwari, A Jha Communication, Cloud and Big Data: Proceedings of CCB 2014, 2014 | 1 | 2014 |
| An Empirical Note on Health Information Digital Divide A Jha, JR Pandey Wealth Creation and Poverty Reduction: Breakthroughs in Research and …, 2019 | | 2019 |
| Direct to consumer promotion of pharmaceutical products in India impact assessment J Rani Gangtok, 0 | | |
