| Factors influencing organic foods purchase intention of Indian customers D Pandey, A Kakkar, M Farhan, TA Khan Organic Agriculture 9, 357-364, 2019 | 69 | 2019 |
| A Conjoint-Based Approach To Consumer Preferences in VoD Services R Sharma, A Kakkar International Journal of Engineering and Advanced Technology 8 (4C), 157-162, 2019 | 7 | 2019 |
| Factors influencing organic foods purchase intention of Indian customers. Organic Agriculture, 9 (4), 357–364 D Pandey, A Kakkar, M Farhan, TA Khan | 7 | 2019 |
| Adoption of VoD services: an investigation of extended technology acceptance model R Sharma, A Kakkar International Journal of Internet Marketing and Advertising 16 (1-2), 62-80, 2022 | 6 | 2022 |
| Effect of decisional factors on mutual funds actual purchase behaviour among Indian investors D Pandey, A Kakkar, M Farhan International Journal of Business and Globalisation 32 (4), 377-391, 2022 | 5 | 2022 |
| A study on organic foods purchase intention of Indian customers: a structural approach D Pandey, A Kakkar, M Farhan, TA Khan International Journal of Green Economics 13 (2), 87-98, 2019 | 5 | 2019 |
| Factors leading to adoption of video on demand service: an exploratory study A Kakkar, R Kakkar International Journal of Business and Globalisation 21 (4), 505-516, 2018 | 5 | 2018 |
| Future of Travel: Metaverse Driven Sustainability Initiatives in Tourism and Hospitality R Kakkar, A Kakkar, MK Riyat Adapting to Evolving Consumer Experiences in Hospitality and Tourism, 173-210, 2025 | | 2025 |
| Impact of e-NAM on organic agriculture farmers’ economic growth: a SmartPLS approach SK Samantaray, M Farhan, P Singh, A Kakkar Organic Agriculture 14 (1), 1-18, 2024 | | 2024 |
| Unlocking Financial Well-being How Financial Behaviour and Ai-Driven Inclusive Finance Foster Financial Stability R Sarwal, A Kakkar, P Sharma Kurdish Studies 12 (2), 1558-1575, 2024 | | 2024 |
| Understanding the actual buying behaviour of organic food users in India: a PLS-SEM approach D Pandey, A Kakkar, M Pandey, M Farhan International Journal of Economic Policy in Emerging Economies 19 (1), 39-55, 2024 | | 2024 |
| ROLE OF CUSTOMER TRUST ON THE ACTUAL BUYING BEHAVIOUR OF ORGANIC FOODS D Pandey, A Kakkar NeuroQuantology 20 (18), 260, 2022 | | 2022 |
| Role Of Store Ambience And Visual Merchandising On Impulsive Buying Behavior: A Pls-Sem Approach A Kakkar, R Sharma Think India Journal 22 (12), 384-402, 2019 | | 2019 |
| Comparative Performance Evaluation of Mutual Fund Schemes in India-A Study of Selective Top Rated Schemes R Kakkar, A Kakkar Restaurant Business 118 (11), 985-994, 2019 | | 2019 |
| CSR builds Loyalty: The role of Awareness, Satisfaction and Trust A Kakkar, R Sharma | | 2018 |
| Factors leading to Preferential Buying on E-commerce : An Exploratory Study A Kakkar, R Kakkar Innovation and Sustainable Development in Business Management 1 (Ist), 131-141, 2016 | | 2016 |
| Innovative Marketing Strategies for Global Competitiveness A Kakkar, R Kakkar Strategies for Global Competitveness and Economic Growth 1, 2015 | | 2015 |
| SUBJECTIVE NORMS AND APPLICATION EFFICIENCY & SECURITY AS DETERMINANTS OF PEOU AND PU IN ADOPTION OF UPI MK Goyal, A Kakkar | | |
| Consumer purchase intention and consumption enhancement of video on demand vod services A Kakkar Phagwara, 0 | | |
