| Influencer marketing and consumer behaviour: a systematic literature review A Kanaveedu, JJ Kalapurackal Vision 28 (5), 547-566, 2024 | 29 | 2024 |
| The Impact of Brand Post Strategy and Social Media Engagement on Customer Loyalty Dr.Jacob Joseph K, Madhav Bindal International Journal of Management Studies 5 (3(8)), 48-55, 2018 | 10 | 2018 |
| Influencer marketing and consumer behaviour: A systematic literature review. Vision A Kanaveedu, JJ Kalapurackal | 6 | 2022 |
| A Systematic Review of Green Apparel Manufacturing S Jain, JJ Kalapurackal Environmental Research, Engineering and Management 79 (4), 124-133, 2023 | 3 | 2023 |
| A Conceptual Study on the Impact of COVID-19 Awareness Campaigns by Social Media Influencers on Brand Awareness A Kanaveedu, JJ Kalapurackal Leadership Action and Intervention in Health, Business, Education, and …, 2024 | 1 | 2024 |
| Green Innovation, Pressure, Green Training, and Green Manufacturing: Empirical evidence from the Indian apparel export industry S Jain, JJ Kalapurackal The Scientific Temper 14 (02), 294-302, 2023 | 1 | 2023 |
| Green Manufacturing and Performances in Apparel Export Industry: Mediating Role of Green Innovation S Jain, JJ Kalapurackal, V Balaji, M Sriram Environmental Research, Engineering and Management 80 (3), 99-110, 2024 | | 2024 |
| WOW Skin Science: strategic adaptation for responsible advertising A Kanaveedu, JJ Kalapurackal, E N, M Sinha, M Nagpal Emerald Emerging Markets Case Studies 14 (3), 1-32, 2024 | | 2024 |
| A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts A Kanaveedu, JJ Kalapurackal, N Elangovan, M Sinha New Trends in Marketing and Consumer Science, 72-88, 2024 | | 2024 |
| Trust and Privacy in Social Media MVU jacob Joseph K, Jeevananda S, Saba Fatma Fourth International Conference on Innovation, Technology and Sustainability …, 2023 | | 2023 |
| Privacy Research-Knowledge and Drive MVU Jacob Joseph K, Jeevananda S, Saba Fatma | | 2023 |
| Challenges in Information and Communication Technology Adoption among Small and Medium Enterprises in Bengaluru EN Jacob Joseph K International Journal of Knowledge Concept 6 (7), 103-106, 2018 | | 2018 |
| Influence of Retargeted Advertisements on Consumer Purchase Intentions in Online Retail Stores DJJK Preetha R International Research Journal of Management and Commerce 4 (11), 178-188, 2017 | | 2017 |
| A Literature Review on Influence of Behavioural Retargeting on Consumer Purchase Intentions in Online Retail Stores P R, J Joseph K International Conference on Emerging Trends in Business 2017 (ICETB 2017), 2017 | | 2017 |
| Conceptual Framework on the Influence of Behavioural Retargeting on Consumer Attitutude in Online Retail Stores P R, J Joseph K International Conference on Management Challenges & Trends in the Digital Era, 1, 2017 | | 2017 |
| Online Advertising: Understanding the art of Targeting and Re-targeting P R, J Joseph K International Journal of Business and Management 4 (12), 188-191, 2016 | | 2016 |
| Responsiveness and Assurance of organised Retaile store with special Reference to Bengaluru VS Jacob Joseph K International Research journal for Intellectual Science and Management, 8, 2015 | | 2015 |
| Service quality gap between Online and Brick and Mortar Store of same Brand VS Jacob Joseph K International Journal of Advanced research in Education Technology 2 (2), 6, 2015 | | 2015 |
| Impact of Humour in Advertising: A study based on Zoo-Zoo Advertisement of Vodafone KJ Jacob Joseph K Global Journal of Management and Entrepreneurship 3 (4), 57-74, 2014 | | 2014 |
| A study on Organized and Unorganized Retailers Perception towards Government policy on FDI in Multi Brand retail sector, Bangalore PC Jacob Joseph K Journal of Management and Entrepreneurship 2, 7, 2012 | | 2012 |
