Recall of Brand Placements in Computer/video Games. MR Nelson Journal of Advertising Research 42 (2), 80-92, 2002 | 763 | 2002 |
Advertainment or adcreep? Game players’ attitudes toward advertising and product placements in computer games MR Nelson, H Keum, RA Yaros Journal of Interactive Advertising 5 (1), 3-21, 2004 | 475 | 2004 |
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others MR Nelson, LE McLeod International Journal of consumer studies 29 (6), 515-528, 2005 | 397 | 2005 |
What is Influencer Marketing and How Does it Target Children? A Review and Direction for Future Research M De Veirman, L Hudders, MR Nelson Frontiers in Psychology 10, 2685, 2019 | 394 | 2019 |
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment E Sivadas, NT Bruvold, MR Nelson Journal of Business Research 61 (3), 201-210, 2008 | 360 | 2008 |
Examining the influence of telepresence on spectator and player processing of real and fictitious brands in a computer game MR Nelson, RA Yaros, H Keum Journal of Advertising 35 (4), 87-99, 2006 | 345 | 2006 |
Horizontal and Vertical Individualism and Achievement Values A Multimethod Examination of Denmark and the United States MR Nelson, S Shavitt Journal of Cross-Cultural Psychology 33 (5), 439-458, 2002 | 325 | 2002 |
Explaining gendered responses to “help-self” and “help-others” charity ad appeals: The mediating role of world-views FF Brunel, MR Nelson Journal of Advertising 29 (3), 15-28, 2000 | 323 | 2000 |
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards MR Nelson, CC Otnes Journal of Business Research 58 (1), 89-95, 2005 | 298 | 2005 |
How to Measure Persuasion Knowledge CD Ham, MR Nelson, S Das International Journal of Advertising 34 (1), 17-53, 2015 | 278 | 2015 |
Examination of gender-role portrayals in television advertising across seven countries HJ Paek, MR Nelson, AM Vilela Sex roles 64 (3), 192-207, 2011 | 278 | 2011 |
Message order effects and gender differences in advertising persuasion FF Brunel, MR Nelson Journal of Advertising Research 43 (03), 330-341, 2003 | 267 | 2003 |
Downshifting consumer= upshifting citizen? An examination of a local freecycle community MR Nelson, MA Rademacher, HJ Paek The Annals of the American Academy of Political and Social Science 611 (1 …, 2007 | 263 | 2007 |
Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures MR Nelson, FF Brunel, M Supphellen, RV Manchanda Journal of Consumer Psychology 16 (1), 45-56, 2006 | 218 | 2006 |
Cross-cultural differences in sexual advertising content in a transnational women's magazine MR Nelson, HJ Paek Sex roles 53 (5), 371-383, 2005 | 188 | 2005 |
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies MR Nelson, HJ Paek International Marketing Review 24 (1), 64-86, 2007 | 169 | 2007 |
The citizen-consumer: Media effects at the intersection of consumer and civic culture H Keum, N Devanathan, S Deshpande, MR Nelson, DV Shah Political Communication, 21 (3), 369-391, 2004 | 169 | 2004 |
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children MKJ Waiguny, MR Nelson, R Terlutter Journal of Marketing Communications 18 (1), 69-89, 2012 | 167 | 2012 |
The social identity function in person perception: Communicated meanings of product preferences S Shavitt, MR Nelson Why we evaluate: Functions of attitudes, 37-57, 2000 | 153 | 2000 |
Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School MR Nelson Journal of Advertising 45 (2), 169-182, 2016 | 137 | 2016 |