| Assessing the effects of animation in online banner advertising: Hierarchy of effects model CY Yoo, K Kim, PA Stout Journal of interactive advertising 4 (2), 49-60, 2004 | 319 | 2004 |
| Processing of animation in online banner advertising: The roles of cognitive and emotional responses CY Yoo, K Kim Journal of Interactive marketing 19 (4), 18-34, 2005 | 239 | 2005 |
| News story descriptions and the public's opinions of political candidates K Kim, M McCombs Journalism & Mass Communication Quarterly 84 (2), 299-314, 2007 | 217 | 2007 |
| Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US Y Cheong, K Kim, L Zheng Asian Journal of Communication 20 (1), 1-16, 2010 | 107 | 2010 |
| The current practices in food advertising: The usage and effectiveness of different advertising claims K Kim, Y Cheong, L Zheng International Journal of Advertising 28 (3), 527-553, 2009 | 97 | 2009 |
| Organizational virtual communities: Exploring motivations behind online panel participation T Daugherty, WN Lee, H Gangadharbatla, K Kim, S Outhavong Journal of Computer-Mediated Communication 10 (4), JCMC10414, 2005 | 91 | 2005 |
| The power of reach and frequency in the age of digital advertising: offine and online media demand different metrics Y Cheong, F De Gregorio, K Kim Journal of Advertising research 50 (4), 403-415, 2010 | 86 | 2010 |
| Choosing the right message for the right cause in social cause advertising: Type of social cause message, perceived company–cause fit and the persuasiveness of communication K Kim, Y Cheong, JS Lim International Journal of Advertising 34 (3), 473-494, 2015 | 74 | 2015 |
| The effects of athlete-endorsed advertising: The moderating role of the athlete-audience ethnicity match K Kim, Y Cheong Journal of Sport Management 25 (2), 143-155, 2011 | 70 | 2011 |
| User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews K Kim, Y Cheong, H Kim International Journal of Advertising 36 (2), 227-245, 2017 | 65 | 2017 |
| Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear CH Lim, K Kim, Y Cheong Journal of Business Research 69 (12), 5793-5800, 2016 | 58 | 2016 |
| Advertising spending efficiency among top US advertisers from 1985 to 2012: Overspending or smart managing? Y Cheong, F De Gregorio, K Kim Journal of Advertising 43 (4), 344-358, 2014 | 51 | 2014 |
| The interplay between advertising claims and product categories in food advertising: A schema congruity perspective Y Cheong, K Kim Journal of Applied Communication Research 39 (1), 55-74, 2011 | 45 | 2011 |
| Intraorganizational conflict within advertising agencies F de Gregorio, Y Cheong, K Kim Journal of Advertising 41 (3), 19-34, 2012 | 38 | 2012 |
| Flour Characteristics and End-Use Quality of Korean Wheat Cultivars II. End-use Properties. CS Kang, CS Park, JC Park, HS Kim, YK Cheong, KH Kim, KJ Kim, ... Korean Journal of Breeding Science 42 (1), 2010 | 37 | 2010 |
| Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies K Kim, Y Cheong International Journal of Sports Marketing and Sponsorship 13 (1), 2-17, 2011 | 33 | 2011 |
| Managing corporate brand image through sports sponsorship: impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility K Kim The University of Texas at Austin, 2006 | 28 | 2006 |
| The influences of sports viewing conditions on enjoyment from watching televised sports: An analysis of the FIFA World Cup audiences in theater vs. home K Kim, Y Cheong, H Kim Journal of Broadcasting & Electronic Media 60 (3), 389-409, 2016 | 26 | 2016 |
| The image management function of sponsorship: A general theoretical framework K Kim, PA Stout, Y Cheong international Journal of Advertising 31 (1), 85-111, 2012 | 23 | 2012 |
| Preparation of low‐fat uptake doughnut by dry particle coating technique JS Lee, BK Kim, KH Kim, DJ Park Journal of food science 73 (3), E137-E142, 2008 | 23 | 2008 |
