| Addressing food waste: How to position upcycled foods to different generations J Zhang, H Ye, S Bhatt, H Jeong, J Deutsch, H Ayaz, R Suri Journal of Consumer Behaviour 20 (2), 242-250, 2021 | 72 | 2021 |
| Consumers’ willingness to pay for upcycled foods S Bhatt, H Ye, J Deutsch, H Ayaz, R Suri Food Quality and Preference 86, 104035, 2020 | 67 | 2020 |
| Retail potential for upcycled foods: evidence from New Zealand F Goodman-Smith, S Bhatt, R Moore, M Mirosa, H Ye, J Deutsch, R Suri Sustainability 13 (5), 2624, 2021 | 43 | 2021 |
| Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer H Ye, S Bhatt, H Jeong, J Zhang, R Suri Psychology & Marketing 37 (7), 928-941, 2020 | 39 | 2020 |
| Food waste and upcycled foods: can a logo increase acceptance of upcycled foods? S Bhatt, H Ye, J Deutsch, H Jeong, J Zhang, R Suri Journal of Food Products Marketing 27 (4), 188-203, 2021 | 36 | 2021 |
| Impact of tea and coffee consumption on cognitive performance: an fNIRS and EDA study A Sargent, J Watson, Y Topoglu, H Ye, R Suri, H Ayaz Applied Sciences 10 (7), 2390, 2020 | 20 | 2020 |
| Neuroergonomic assessment of hot beverage preparation and consumption: an EEG and EDA study A Sargent, J Watson, H Ye, R Suri, H Ayaz Frontiers in human neuroscience 14, 175, 2020 | 19 | 2020 |
| The effect of anthropomorphization and gender of a robot on human-robot interactions H Ye, H Jeong, W Zhong, S Bhatt, K Izzetoglu, H Ayaz, R Suri Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 16 | 2020 |
| When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID‐19 pandemic H Jeong, H Ye, S Bhatt, J Zhang, R Suri Journal of Consumer Behaviour 20 (5), 1269-1276, 2021 | 14 | 2021 |
| Is there a market for upcycled pet food? H Ye, S Bhatt, J Deutsch, R Suri Journal of Cleaner Production 343, 130960, 2022 | 13 | 2022 |
| When and whom should retailers offer price reductions in times of crisis? H Jeong, S Bhatt, H Ye, J Zhang, R Suri International Journal of Retail & Distribution Management 50 (6), 744-759, 2022 | 11 | 2022 |
| Retail potential for upcycled foods: Evidence from New Zealand. Sustainability, 13 (5), 2624 F Goodman-Smith, S Bhatt, R Moore, M Mirosa, H Ye, J Deutsch, R Suri | 5 | 2021 |
| Using fNIRS and EDA to investigate the effects of messaging related to a dimensional theory of emotion J Watson, A Sargent, Y Topoglu, H Ye, W Zhong, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 5 | 2020 |
| Neural correlates of math anxiety of consumer choices on price promotions A Sargent, A Agrali, S Bhatt, H Ye, K Izzetoglu, B Onaral, H Ayaz, R Suri Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2019 | 4 | 2019 |
| The face of bad advertising: assessing the effects of human face images in advertisement design using eye-tracking J Watson, H Ye, J Zhang, Y Topoglu, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021 | 3 | 2021 |
| Reliability of Consumer Choices for Conflicting Price Promotions A Sargent, J Watson, Y Topoglu, H Ye, W Zhong, H Ayaz, R Suri Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 3 | 2020 |
| Emerging trends in sustainable marketing: a review of upcycled food research and opportunities for growth H Ye Journal of Sustainable Marketing 4 (1), 63-79, 2023 | 2 | 2023 |
| The Effects of Advertising on Cognitive Performance H Ye, S Bhatt, W Zhong, J Watson, A Sargent, Y Topoglu, H Ayaz, R Suri Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2020 | 2 | 2020 |
| 1D the drink might not give you wings, but its ad might: Neuroimaging evidence examining advertising effects on consumer cognition H Ye, S Bhatt, W Zhong, A Sargent, J Watson, Y Topoglu, R Suri ACR North American Advances, 2019 | 2 | 2019 |
| Evaluating effects of environmental and financial-savings messaging on decision-making using electrodermal activity Y Topoglu, A Sargent, J Watson, H Ye, R Suri, H Ayaz Advances in Neuroergonomics and Cognitive Engineering: Proceedings of the …, 2021 | 1 | 2021 |
