Brand Equity of Green Products through Customer Trust and Customer Value I Diryana, GI Kurniawan First International Conference on Economics and Banking, 372, 2015 | 12 | 2015 |
CREATING MSMEs GOVERNANCE INDICATORS, AS EVALUATION TOOLS AND REFERENCE IN CREATING A GOOD CORPORATE GOVERNANCE D Novandi, M Yudeline, I Diryana Journal of Business and Finance in Emerging Markets 1 (2), 205, 2018 | 11 | 2018 |
Assessing critical thinking skills and creativity skills of higher education students by using ASSURE models ID Utama, ID Sudirman, RK Widyasari, MA Savitri, D Morika Journal of Higher Education Theory and Practice 22 (1), 2022 | 9 | 2022 |
The Influence of Customer Value, Integrated Marketing Communication and Customer Trust on Brand Equity: A Study on Green Cosmetic Product in Bandung, Indonesia I Diryana, Y Sudarma, D Sari, E Febrian International Journal of Business and Applied Social Science 3 (1), 2017 | 9 | 2017 |
Impact on Green Purchase Intention by Brand Equity Dimension GI Kurniawan, I Diryana International Conference on Economics and Banking, 380, 2015 | 9 | 2015 |
The mindmapping for marketing strategy: Case study of fashion industry CI Ratnapuri, S Aprilia, DK Ningrum, ID Sudirman, DP Alamsyah IOP Conference Series: Earth and Environmental Science 794 (1), 012082, 2021 | 8 | 2021 |
Facing the new normal by increasing company performance with orientation on innovation, entrepreneurship and creativity L Lahindah, ID Sudirman, R Bahri, I Rahmatillah Management Science Letters 10 (16), 4033-4038, 2020 | 8 | 2020 |
NAIVE BAYES CLASSIFIER FOR PREDICTING THE FACTORS THAT INFLUENCE DEATH DUE TO COVID-19 in CHINA ID Sudirman Journal of Theoretical and Applied Information Technology 98 (10), 1686, 2020 | 8 | 2020 |
Does the Quality of Indonesian Tourism Website Influence Foreign Tourist Decision to Visit Indonesia? DY Nugraha, ID Sudirman International Journal of Recent Technology and Engineering 8 (4), 5719, 2019 | 8 | 2019 |
The Internal Branding Process: Customer Reprofiling and Brand Positioning (Empirical Study on Traditional Snack Food in Bandung-Indonesia) D Dagustani, HA Buchory, MT Satya, I Diryana International Journal of Business, Economics and Management 3 (2), 18-30, 2016 | 8 | 2016 |
Artificial intelligence-assisted discovery learning: An educational experience for entrepreneurship students using ChatGPT ID Sudirman, I Rahmatillah 2023 IEEE World AI IoT Congress (AIIoT), 0786-0791, 2023 | 5 | 2023 |
The Antecedent of E-Learning Adoption DP Alamsyah, A Chang, ID Sudirman 2022 4th International Conference on Cybernetics and Intelligent System …, 2022 | 5 | 2022 |
An Improved Decision Tree Model for Forecasting Consumer Decision in a Medium Groceries Store I Rahmatillah, E Astuty, ID Sudirman 2023 IEEE 17th International Conference on Industrial and Information …, 2023 | 4 | 2023 |
Company value measurement through intellectual capital and firm size M Luckieta, E Astuty, ID Utama, ID Sudirman Proceedings of the 11th Annual International Conference on Industrial …, 2021 | 4 | 2021 |
Mulyani. Optimizing decision tree criteria for predicting COVID-19 mortality in South Korea dataset ID Sudirman, R Aryanto J Theor Appl Inf Technol 98 (15), 2889-900, 2020 | 4 | 2020 |
Data-Driven Entrepreneur: Bisnis Berdaya Saing dengan Data Science dan RapidMiner ID Sudirman Penerbit Salemba, 2023 | 3 | 2023 |
Green Product Purchase Intention in Emerging Country: An UTAUT-2 Adoption ID Sudirman, DP Alamsyah, OR Yustian, I Dwija, M Utama IEOM Soc Int 9 (1), 32-40, 2022 | 3 | 2022 |
University Third Mission and the Antecedents: A Survey From Indonesian Higher Education. E Astuty, R Aryanto, ID Sudirman Journal of Higher Education Theory & Practice 23 (12), 2023 | 2 | 2023 |
Classification Approach To Predict Customer Decision Between Product Brands Based on Customer Profile and Transaction L Lahindah Journal of Theoretical and Applied Information Technology, 2023 | 2 | 2023 |
Cultural Acculturation in Entrepreneurial Leadership Model of Gen Z M Karmagatri, H Hasan, A Chang, S Syaravina, ID Sudirman Proceedings of the International Conference on Industrial & Mechanical …, 2021 | 2 | 2021 |