Reconsidering advertising literacy as a defense against advertising effects E Rozendaal, MA Lapierre, EA Van Reijmersdal, M Buijzen Media psychology 14 (4), 333-354, 2011 | 550 | 2011 |
Developing a typology of humor in audiovisual media M Buijzen, PM Valkenburg Media psychology 6 (2), 147-167, 2004 | 458 | 2004 |
Introducing the PCMC model: An investigative framework for young people's processing of commercialized media content M Buijzen, EA Van Reijmersdal, LH Owen Communication Theory 20 (4), 427-450, 2010 | 401 | 2010 |
Parental mediation of undesired advertising effects M Buijzen, PM Valkenburg Journal of Broadcasting & Electronic Media 49 (2), 153-165, 2005 | 401 | 2005 |
The effects of television advertising on materialism, parent–child conflict, and unhappiness: A review of research M Buijzen, PM Valkenburg Journal of applied developmental psychology 24 (4), 437-456, 2003 | 391 | 2003 |
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames EA Van Reijmersdal, E Rozendaal, M Buijzen Journal of interactive marketing 26 (1), 33-42, 2012 | 390 | 2012 |
The unintended effects of television advertising: A parent-child survey M Buijzen, PM Valkenburg Communication research 30 (5), 483-503, 2003 | 363 | 2003 |
Identifying determinants of young children's brand awareness: Television, parents, and peers PM Valkenburg, M Buijzen Journal of Applied Developmental Psychology 26 (4), 456-468, 2005 | 319 | 2005 |
Associations between children's television advertising exposure and their food consumption patterns: A household diary–survey study M Buijzen, J Schuurman, E Bomhof Appetite 50 (2-3), 231-239, 2008 | 290 | 2008 |
Comparing children's and adults' cognitive advertising competences in the Netherlands E Rozendaal, M Buijzen, P Valkenburg Journal of Children and Media 4 (1), 77-89, 2010 | 281 | 2010 |
Children’s understanding of advertisers’ persuasive tactics E Rozendaal, M Buijzen, P Valkenburg International Journal of Advertising 30 (2), 329-350, 2011 | 254 | 2011 |
Food advertising and eating behavior in children F Folkvord, DJ Anschütz, E Boyland, B Kelly, M Buijzen Current Opinion in Behavioral Sciences 9, 26-31, 2016 | 208 | 2016 |
The effect of playing advergames that promote energy-dense snacks or fruit on actual food intake among children F Folkvord, DJ Anschütz, M Buijzen, PM Valkenburg The American journal of clinical nutrition 97 (2), 239-245, 2013 | 184 | 2013 |
Reducing children's susceptibility to commercials: Mechanisms of factual and evaluative advertising interventions M Buijzen Media Psychology 9 (2), 411-430, 2007 | 182 | 2007 |
The impact of television advertising on children's Christmas wishes M Buijzen, PM Valkenburg Journal of Broadcasting & Electronic Media 44 (3), 456-470, 2000 | 177 | 2000 |
Children's responses to advertising in social games E Rozendaal, N Slot, EA Van Reijmersdal, M Buijzen Journal of advertising 42 (2-3), 142-154, 2013 | 172 | 2013 |
The effectiveness of parental communication in modifying the relation between food advertising and children's consumption behaviour M Buijzen British Journal of Developmental Psychology 27 (1), 105-121, 2009 | 167 | 2009 |
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising? L Owen, C Lewis, S Auty, M Buijzen Journal of Public Policy & Marketing 32 (2), 195-206, 2013 | 166 | 2013 |
Development and validation of a survey instrument to measure children's advertising literacy E Rozendaal, SJ Opree, M Buijzen Media Psychology, 1-29, 2014 | 160 | 2014 |
Using brand characters to promote young children's liking of and purchase requests for fruit SM De Droog, PM Valkenburg, M Buijzen Journal of Health Communication 16 (1), 79-89, 2010 | 160 | 2010 |