Nostalgic marketing, perceived self-continuity, and consumer decisions I Ju, J Kim, MJ Chang, S Bluck Management Decision 54 (8), 2063-2083, 2016 | 105 | 2016 |
The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation MJ Chang, JH Kang, YJ Ko, DP Connaughton Sport Marketing Quarterly 26 (1), 31-41, 2017 | 60 | 2017 |
The effects of perceived CSR, pride, team identification, and regional attachment: The moderating effect of gender MJ Chang, YJ Ko, DP Connaughton, JH Kang Journal of Sport & Tourism 20 (2), 145-159, 2016 | 45 | 2016 |
The Impact of Self-Continuity on Fans' Pride and Word-of-Mouth Recommendations: The Moderating Effects of Team Performance and Social Responsibility Associations. MJ Chang, DP Connaughton, I Ju, J Kim, JH Kang Sport Marketing Quarterly 28 (1), 20-33, 2019 | 22 | 2019 |
The effect of nostalgia on self-continuity, pride, and intention to visit a sport team's hometown MJ Chang, RC Schneider, DP Connaughton, PF Hager, I Ju Journal of Sport & Tourism 23 (2-3), 115-131, 2019 | 16 | 2019 |
Showcasing the Athlete Body: A Qualitative Study for Understanding Consumers’ Expectations about Sexualized Female Images on the Leading Media Brands K Kim, MJ Chang International Journal of Human Movement Science 15 (3), 1-21, 2021 | 2 | 2021 |
The impact of nostalgia on self-esteem, empowerment, pride, and the intention to visit the cities where a sport team hosts home games I Ju, MJ Chang, HB Bangero Journal of Sport & Tourism 27 (4), 257-273, 2023 | 1 | 2023 |
The Effects of CSR Performance Messages on Fans' Pride and Intention to Donate: The Moderated Mediating Effects of Similarity and Ranking regarding CSR MJ Chang, J Kim, DP Connaughton, M Sagas, J Kang International Journal of Human Movement Science 16 (3), 55-77, 2022 | | 2022 |