Does AMD spur Intel to innovate more? R Goettler, B Gordon Journal of Political Economy 119 (6), 2011 | 391 | 2011 |
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook BR Gordon, F Zettelmeyer, N Bhargava, D Chapsky Marketing Science 38 (2), 193-225, 2019 | 293 | 2019 |
A New Approach to Estimating the Production Function for Housing D Epple, B Gordon, H Sieg The American Economic Review 100 (3), 905-924, 2010 | 246 | 2010 |
A dynamic model of consumer replacement cycles in the PC processor industry BR Gordon Marketing Science 28 (5), 846-867, 2009 | 196 | 2009 |
Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021 | 187 | 2021 |
Advertising Effects in Presidential Elections B Gordon, W Hartmann Marketing Science 32 (1), 19-35, 2013 | 156 | 2013 |
Does price elasticity vary with economic growth? A cross-category analysis B Gordon, A Goldfarb, Y Li Journal of Marketing Research 50 (1), 4-23, 2013 | 148 | 2013 |
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes BR Gordon, B Sun Marketing Science 34 (3), 452 - 470, 2015 | 88* | 2015 |
Advertising competition in presidential elections BR Gordon, WR Hartmann Quantitative Marketing and Economics 14 (1), 1-40, 2016 | 70* | 2016 |
Field studies of psychologically targeted ads face threats to internal validity D Eckles, BR Gordon, GA Johnson Proceedings of the National Academy of Sciences 115 (23), E5254-E5255, 2018 | 66 | 2018 |
Competition and product innovation in dynamic oligopoly RL Goettler, BR Gordon Quantitative Marketing and Economics 12, 1-42, 2014 | 61 | 2014 |
Marketing and Politics: Models, Behavior, and Policy Implications BR Gordon, M Lovett, R Shachar, K Arceneaux, O Urminsky Marketing Letters 23 (2), 391-403, 2012 | 61 | 2012 |
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement BR Gordon, R Moakler, F Zettelmeyer Marketing Science 42 (4), 768-793, 2023 | 52 | 2023 |
Competitive Strategy for Open Source Software V Kumar, B Gordon, K Srinivasan Marketing Science 30 (6), 1066-1078, 2011 | 52 | 2011 |
Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models D Epple, B Gordon, H Sieg Journal of regional science 50 (1), 381-400, 2010 | 49 | 2010 |
An empirical study of national vs. local pricing by chain stores under competition Y Li, BR Gordon, O Netzer Marketing Science 37 (5), 812-837, 2018 | 26 | 2018 |
Measuring long-run marketing effects and their implications for long-run marketing decisions BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ... Marketing Letters 19 (3), 367-382, 2008 | 20 | 2008 |
Multiplicity of equilibria and information structures in empirical games: challenges and prospects: Session at the 9th Triennial Choice Symposium RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, ... Marketing Letters 26, 115-125, 2015 | 18 | 2015 |
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections BR Gordon, MJ Lovett, B Luo, JC Reeder III Management Science 69 (1), 220-243, 2023 | 11 | 2023 |
Digitization and Flexibility: Evidence from the South Korean Movie Market J Yang, E Anderson, BR Gordon Marketing Science 40 (5), 821-843, 2021 | 7 | 2021 |