Understanding Customer Satisfaction of Internet Banking: A Case Study In Malacca GM Ling, YS Fern, LK Boon, TS Huat Procedia Economics and Finance 37, 80-85, 2016 | 237 | 2016 |
The role of food apps servitization on repurchase intention: A study of FoodPanda SF Yeo, CL Tan, SL Teo, KH Tan International Journal of Production Economics 234, 108063, 2021 | 105 | 2021 |
Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry SF Yeo, CL Tan, A Kumar, KH Tan, JK Wong Technological Forecasting and Social Change 177, 121551, 2022 | 90 | 2022 |
An empirical study on factors affecting organizational commitment among generation X CS Cheah, VSW Chong, SF Yeo, KW Pee Procedia-Social and Behavioral Sciences 219, 167-174, 2016 | 77 | 2016 |
Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis L Kah Boon, Y Sook Fern, L Hue Chee Global Business and Management Research: An International Journal 12 (1), 61-77, 2020 | 51 | 2020 |
Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis K Boon, SF Yeo, HC Lee 6th International Conference on Science and Social Research, 2019 | 51 | 2019 |
Nexus among blockchain visibility, supply chain integration and supply chain performance in the digital transformation era CL Tan, Z Tei, SF Yeo, KH Lai, A Kumar, L Chung Industrial Management & Data Systems 123 (1), 229-252, 2023 | 50 | 2023 |
Monetary and image influences on the purchase decision of private label products in Malaysia SWL Fong, TP Kian, YS Fern, W Vincent Journal of Advanced Management Science 3 (4), 2015 | 45 | 2015 |
Product Packaging: Impact on Customers’ Purchase Intention Y Sook Fern, T Cheng Ling, L Kah Boon, K Yong Hwi International Journal of Business and Society 21 (2), 2020 | 41 | 2020 |
The impact of online consumer review to online hotel booking intention in Malaysia SWL Fong, TP Kian, YS Fern, SL Quan International Journal of Supply Chain Management 7 (2), 140-145, 2018 | 36 | 2018 |
Effects of Social Media Advertising on Consumers' Online Purchase Intentions SF Yeo, CL Tan, KB Lim, I Leong, JY Leong 6th International Conference on Science and Social Research, 2019 | 35 | 2019 |
FACTORS AFFECTING INDIVIDUAL JOB PERFORMANCE LK Boon, YS Fern, CC Sze, OK Yean | 34 | 2012 |
The effect of celebrity endorser towards customer purchase intention YS Fern, LK Boon, GM Ling, TS Huat Advanced Science Letters 21 (6), 2163-2165, 2015 | 29 | 2015 |
A study on consumer adoption of ride-hailing apps in Malaysia KB Lim, SF Yeo, ML Goh, JAX Gan Journal of Fundamental and Applied Sciences 10 (6S), 1132-1142, 2018 | 27 | 2018 |
A Study of Purchasing Intention of Private Label Brands in Malaysia YWM Lim Kah Boon, Yeo Sook Fern Global Business and Management Research: An International Journal 10 (3 …, 2018 | 24* | 2018 |
The study of customer satisfaction of Shopee customers in Malaysia KB Lim, YS Fern International Journal of Entrepreneurship, Business and Creative Economy 1 …, 2021 | 23 | 2021 |
What are the Attractiveness Aspects that Influence Customer Loyalty to Homestays? A Study in Taiwan STT Jin, TC Ling, YS Fern Jurnal Pengurusan (UKM Journal of Management) 48 (2016), 2016 | 22* | 2016 |
A study on consumer switching behaviour in telecommunication industry KB Lim, SF Yeo, ML Goh, WM Koh Journal of Fundamental and Applied Sciences 10 (6S), 1143-1153, 2018 | 20 | 2018 |
A review of customer experience quality measurement in Malaysian heritage hotels PW Choo, CL Tan, SF Yeo Global Business & Management Research 10 (1), 379-395, 2018 | 20 | 2018 |
Online food delivery services: cross-sectional study of consumers’ attitude in Malaysia during and after the COVID-19 pandemic SY Tan, SY Lim, SF Yeo F1000Research 10 (972), 972, 2024 | 19 | 2024 |