Social influence effects in online product ratings S Sridhar, R Srinivasan Journal of marketing 76 (5), 70-88, 2012 | 503 | 2012 |
Should firms spend more on research and development and advertising during recessions? R Srinivasan, GL Lilien, S Sridhar Journal of Marketing 75 (3), 49-65, 2011 | 314 | 2011 |
Business-to-business buying: Challenges and opportunities R Grewal, GL Lilien, S Bharadwaj, P Jindal, U Kayande, RF Lusch, ... Customer needs and Solutions 2, 193-208, 2015 | 221 | 2015 |
Return on engagement initiatives: A study of a business-to-business mobile app M Gill, S Sridhar, R Grewal Journal of marketing 81 (4), 45-66, 2017 | 214 | 2017 |
Scheduling content on social media: Theory, evidence, and application VK Kanuri, Y Chen, S Sridhar Journal of Marketing 82 (6), 89-108, 2018 | 190 | 2018 |
Personal selling elasticities: a meta-analysis S Albers, MK Mantrala, S Sridhar Journal of Marketing Research 47 (5), 840-853, 2010 | 166 | 2010 |
Can good marketing carry a bad product? Evidence from the motion picture industry T Hennig-Thurau, MB Houston, S Sridhar Marketing Letters 17, 205-219, 2006 | 149 | 2006 |
Effect of customer-centric structure on long-term financial performance JY Lee, S Sridhar, CM Henderson, RW Palmatier Marketing Science 34 (2), 250-268, 2015 | 144 | 2015 |
Dynamic relationships among R&D, advertising, inventory and firm performance S Sridhar, S Narayanan, R Srinivasan Journal of the Academy of Marketing Science 42, 277-290, 2014 | 143 | 2014 |
Relating online, regional, and national advertising to firm value S Sridhar, F Germann, C Kang, R Grewal Journal of Marketing 80 (4), 39-55, 2016 | 136 | 2016 |
Marketing strategy: Based on first principles and data analytics RW Palmatier, S Sridhar Bloomsbury Publishing, 2020 | 133 | 2020 |
Leveraging frontline employees’ small data and firm-level big data in frontline management: An absorptive capacity perspective SK Lam, S Sleep, T Hennig-Thurau, S Sridhar, AR Saboo Journal of Service Research 20 (1), 12-28, 2017 | 132 | 2017 |
Investigating women's s gynaecological morbidity in India: Not just another KAP survey M Koenig, S Jejeebhoy, S Singh, S Sridhar Reproductive health matters 6 (11), 84-97, 1998 | 125 | 1998 |
An exploratory study of attendee activities at a business trade show S Gopalakrishna, CA Roster, S Sridhar Journal of Business & Industrial Marketing 25 (4), 241-248, 2010 | 95 | 2010 |
Is online newspaper advertising cannibalizing print advertising? S Sridhar, S Sriram Quantitative Marketing and Economics 13, 283-318, 2015 | 93 | 2015 |
Sales representative departures and customer reassignment strategies in business-to-business markets H Shi, S Sridhar, R Grewal, G Lilien Journal of Marketing 81 (2), 25-44, 2017 | 92 | 2017 |
Prevalence of clinically detectable gynaecological morbidity in India: Results of four community based studies K Latha, SJ Kanani, N Maitra, RV Bhatt, SK Senapati, S Bhattacharya, ... Journal of family welfare 43, 8-16, 1997 | 89 | 1997 |
Dynamic marketing budgeting for platform firms: Theory, evidence, and application S Sridhar, MK Mantrala, PA Naik, E Thorson Journal of Marketing Research 48 (6), 929-943, 2011 | 83 | 2011 |
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment AGS Yixing Chen, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Katharine ... Journal of Marketing 84 (3), 1-27, 2020 | 77* | 2020 |
Uphill or downhill? Locating the firm on a profit function MK Mantrala, PA Naik, S Sridhar, E Thorson Journal of Marketing 71 (2), 26-44, 2007 | 76 | 2007 |