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Brigid A. Otoo
Brigid A. Otoo
Computer Information Systems and Data Analytics Faculty
在 uca.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
K Osei-Frimpong, G McLean, N Islam, BA Otoo
Journal of Business Research 146, 288-307, 2022
512022
Mediating effect of intelligent voice assistant (IVA), user experience and effective use on service quality and service satisfaction and loyalty
B Appiah Otoo, AF Salam
102018
What keeps me engaging? A study of consumers' continuous social media brand engagement practices
K Osei-Frimpong, BA Appiah Otoo, G McLean, N Islam, LR Soga
Information Technology & People 36 (6), 2440-2468, 2023
82023
iGen user (over) attachment to social media: reframing the policy intervention conversation
KJ Smith, G Dhillon, BA Otoo
Information Systems Frontiers 24 (6), 1989-2006, 2022
52022
Digital Currency and its Impact on Quality of Life.
BAA Otoo, HR Nemati
AMCIS, 2017
32017
DOES ONE’S SEX IMPACT PAY–BUSINESS COLLEGES?
K McKinzie, BA Otoo, S Nichols
Quarterly Review of Business Disciplines 8 (4), 307-323, 2022
22022
Does one’s sex impact pay? Comparison of trends among different disciplines in US public universities
S Nichols, K McKinzie, B Appiah Otoo
Quarterly Review of Business Disciplines 9 (3), 238-254, 2022
12022
" Like Talking To a Wall": a Study of Multinational Customers' Online Shopping Experiences
B Appiah Otoo, Y Esmizadeh, P Palvia
12020
Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store
S Nichols, K Mykoniatis, B Otoo
Available at SSRN 4276480, 2022
2022
What keeps me engaging? Examining drivers and consequences of consumers' continuous engagement with brands on social media
K Osei-Frimpong, BA Otoo, L Soga
Academy of African Business and Development, 2022
2022
Three Analytics-Based Essays Examining the Use and Impact of Intelligent Voice Assistants (Iva) and Health Information Technologies (Hit) in Service Contexts
BAA Otoo
The University of North Carolina at Greensboro, 2021
2021
The Mediating Role of Blockchain Competencies on the Information Sharing and Supply Chain Performance Link
BA Appiah Otoo, R Singh
2020
DIGITAL CURRENCY AND ITS IMPACT ON QUALITY OF LIFE
BA Appiah Otoo, H Nemati
2017
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