Entrepreneurial self–efficacy: Refining the measure JE McGee, M Peterson, SL Mueller, JM Sequeira Entrepreneurship theory and Practice 33 (4), 965-988, 2009 | 2085 | 2009 |
Quality of life indexes for national policy: Review and agenda for research MR Hagerty, R Cummins, AL Ferriss, K Land, AC Michalos, M Peterson, ... Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique …, 2001 | 1164 | 2001 |
Basic marketing research: A decision-making approach NK Malhotra, M Peterson Prentice hall, 2006 | 867 | 2006 |
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review NK Malhotra, J Agarwal, M Peterson International marketing review 13 (5), 7-43, 1996 | 860 | 1996 |
Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory MC Claudy, M Peterson, A O’driscoll Journal of Macromarketing 33 (4), 273-287, 2013 | 491 | 2013 |
Sustainability as megatrend: Two schools of macromarketing thought JD Mittelstaedt, CJ Shultz, WE Kilbourne, M Peterson Journal of Macromarketing 34 (3), 253-264, 2014 | 313 | 2014 |
Marketing research: A state-of-the-art review and directions for the twenty-first century NK Malhotra, M Peterson, SB Kleiser Journal of the academy of marketing science 27 (2), 160-183, 1999 | 307 | 1999 |
The long‐term impact of entrepreneurial self‐efficacy and entrepreneurial orientation on venture performance JE McGee, M Peterson Journal of small business management 57 (3), 720-737, 2019 | 286 | 2019 |
Marketing research in the new millennium: emerging issues and trends NK Malhotra, M Peterson Marketing Intelligence & Planning 19 (4), 216-232, 2001 | 286 | 2001 |
Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers’ pro-social attitudes E Briggs, M Peterson, G Gregory Journal of Macromarketing 30 (1), 61-76, 2010 | 240 | 2010 |
The effects of music, wait-length evaluation, and mood on a low-cost wait experience MA Cameron, J Baker, M Peterson, K Braunsberger Journal of Business Research 56 (6), 421-430, 2003 | 232 | 2003 |
Attitude functions in consumer research: Comparing value–attitude relations in individualist and collectivist cultures GD Gregory, JM Munch, M Peterson Journal of Business Research 55 (11), 933-942, 2002 | 166 | 2002 |
The Roles of Sustainability Orientation and Market Knowledge Competence in New Product Development Success M Claudy, M Peterson, M Pagell Journal of Product Innovation Management 33 (S1), 72-85, 2016 | 163 | 2016 |
Perceived uncertainty and firm performance in SMEs: The role of personal networking activities OO Sawyerr, J McGee, M Peterson International Small Business Journal 21 (3), 269-290, 2003 | 150 | 2003 |
Toward the development of measures of distinctive competencies among small independent retailers JE McGee, M Peterson Journal of small business management 38 (2), 19, 2000 | 150 | 2000 |
Understanding the underutilization of urban bicycle commuting: A behavioral reasoning perspective MC Claudy, M Peterson Journal of Public Policy & Marketing 33 (2), 173-187, 2014 | 121 | 2014 |
Sustainable marketing and consumer support for sustainable businsses M Peterson, EA Minton, RL Liu, DE Bartholomew Sustainable Production and Consumption 27, 157-168, 2021 | 114 | 2021 |
Sustainable enterprise: A macromarketing approach M Peterson Sage Publications, 2012 | 107 | 2012 |
Survivors of “W‐day”: An assessment of the impact of Wal‐Mart’s invasion of small town retailing communities M Peterson, JE McGee International Journal of Retail & Distribution Management 28 (4/5), 170-180, 2000 | 98 | 2000 |
The presence of equivalent models in strategic management research using structural equation modeling: Assessing and addressing the problem AB Henley, CL Shook, M Peterson Organizational Research Methods 9 (4), 516-535, 2006 | 97 | 2006 |