| Customer experience management in retailing: An organizing framework D Grewal, M Levy, V Kumar Journal of retailing 85 (1), 1-14, 2009 | 3229 | 2009 |
| On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing WJ Reinartz, V Kumar Journal of marketing 64 (4), 17-35, 2000 | 2305 | 2000 |
| Revisiting the satisfaction–loyalty relationship: empirical generalizations and directions for future research V Kumar, I Dalla Pozza, J Ganesh Journal of retailing 89 (3), 246-262, 2013 | 825 | 2013 |
| Understanding the role of artificial intelligence in personalized engagement marketing V Kumar, B Rajan, R Venkatesan, J Lecinski California management review 61 (4), 135-155, 2019 | 725 | 2019 |
| Putting one-to-one marketing to work: Personalization, customization, and choice N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B Jing, Y Joshi, V Kumar, ... Marketing Letters 19, 305-321, 2008 | 695 | 2008 |
| Customer engagement in service V Kumar, B Rajan, S Gupta, ID Pozza Journal of the Academy of Marketing Science 47, 138-160, 2019 | 598 | 2019 |
| Measuring the effect of retail store promotions on brand and store substitution V Kumar, RP Leone Journal of marketing research 25 (2), 178-185, 1988 | 586 | 1988 |
| Timing of surgery following SARS-CoV-2 infection: an international prospective cohort study COVIDSurg Collaborative Anaesthesia 76 (6), 748-758, 2021 | 559* | 2021 |
| Practice Prize Winner—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey V Kumar, V Bhaskaran, R Mirchandani, M Shah Marketing Science 32 (2), 194-212, 2013 | 482 | 2013 |
| Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions AM Baker, N Donthu, V Kumar Journal of marketing research 53 (2), 225-239, 2016 | 468 | 2016 |
| Expanding the role of marketing: from customer equity to market capitalization V Kumar, D Shah Journal of Marketing 73 (6), 119-136, 2009 | 464 | 2009 |
| The impact of customer relationship management implementation on cost and profit efficiencies: evidence from the US commercial banking industry A Krasnikov, S Jayachandran, V Kumar Journal of marketing 73 (6), 61-76, 2009 | 462 | 2009 |
| Are product returns a necessary evil? Antecedents and consequences JA Petersen, V Kumar Journal of Marketing 73 (3), 35-51, 2009 | 443 | 2009 |
| Influence of new-age technologies on marketing: A research agenda V Kumar, D Ramachandran, B Kumar Journal of Business Research 125, 864-877, 2021 | 378 | 2021 |
| Retailing innovations in a globalizing retail market environment W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan Journal of Retailing 87, S53-S66, 2011 | 362 | 2011 |
| The motion and active deformation of India J Paul, R Bürgmann, VK Gaur, R Bilham, KM Larson, MB Ananda, S Jade, ... Geophysical Research Letters 28 (4), 647-650, 2001 | 349 | 2001 |
| Conceptualizing the evolution and future of advertising V Kumar, S Gupta Journal of advertising 45 (3), 302-317, 2016 | 330 | 2016 |
| The role of marketer-generated content in customer engagement marketing M Meire, K Hewett, M Ballings, V Kumar, D Van den Poel Journal of Marketing 83 (6), 21-42, 2019 | 319 | 2019 |
| Future of retailer profitability: An organizing framework V Kumar, A Anand, H Song Journal of Retailing 93 (1), 96-119, 2017 | 318 | 2017 |
| Sustainability and branding: An integrated perspective V Kumar, A Christodoulopoulou Industrial Marketing Management 43 (1), 6-15, 2014 | 315 | 2014 |
