| The influence of brand trust and brand identification on brand evangelism E P. Becerra, V Badrinarayanan Journal of Product & Brand Management 22 (5/6), 371-383, 2013 | 584 | 2013 |
| Effects of trust beliefs on consumers' online intentions EP Becerra, PK Korgaonkar European Journal of marketing 45 (6), 936-962, 2011 | 334 | 2011 |
| Healthcare branding: developing emotionally based consumer brand relationships E Kemp, R Jillapalli, E Becerra Journal of Services Marketing 28 (2), 126-137, 2014 | 261 | 2014 |
| Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the US and South Korea V Badrinarayanan, EP Becerra, CH Kim, S Madhavaram Journal of the Academy of Marketing Science 40, 539-557, 2012 | 209 | 2012 |
| Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers V Badrinarayanan, EP Becerra, S Madhavaram Journal of retailing and consumer services 21 (6), 1013-1020, 2014 | 111 | 2014 |
| Shoppers’ attachment with retail stores: Antecedents and impact on patronage intentions V Badrinarayanan, EP Becerra Journal of Retailing and Consumer Services 50, 371-378, 2019 | 102 | 2019 |
| Ugly duckling by day, super model by night: The influence of body image on the use of virtual worlds E Becerra, MA Stutts Journal For Virtual Worlds Research 1 (2), 2008 | 53 | 2008 |
| The influence of ethnic identification in digital advertising: How Hispanic Americans' response to pop-up, e-mail, and banner advertising affects online purchase intentions EP Becerra, PK Korgaonkar Journal of Advertising Research 50 (3), 279-291, 2010 | 51 | 2010 |
| Hispanics and patronage preferences for shopping from the internet P Korgaonkar, R Silverblatt, E Becerra Journal of Computer-Mediated Communication 9 (3), JCMC934, 2004 | 50 | 2004 |
| Influence of thinking tendencies on online transaction of hybrid retailers EP Becerra, V Badrinarayanan, CH Kim Journal of Business Research 66 (3), 336-344, 2013 | 29 | 2013 |
| Shopping orientations and patronage preferences for internet auctions P Korgaonkar, M Petrescu, E Becerra International Journal of Retail & Distribution Management 42 (5), 352-368, 2014 | 28 | 2014 |
| HISPANICS'INFORMATION SEARCH AND PATRONAGE INTENTIONS ONLINE. EP Becerra, PK Korgaonkar Journal of Electronic Commerce Research 10 (2), 2009 | 28 | 2009 |
| A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults EP Becerra, L Carrete, P Arroyo Journal of Business Research 155, 113380, 2023 | 23 | 2023 |
| Product classifications, consumer characteristics, and patronage preference for online auction P Korgaonkar, E Becerra, B O’Leary, D Goldring Journal of Retailing and Consumer Services 17 (4), 270-277, 2010 | 21 | 2010 |
| Retail employee theft: When retail security alone is not enough P Korgaonkar, EP Becerra, T Mangleburg, A Bilgihan Psychology & Marketing 38 (5), 721-734, 2021 | 15 | 2021 |
| The effect of generational status in language-tailored political messages: Why advertising needs to adjust to appeal to young-adult Latino-Americans S Chapa, EP Becerra Journal of Advertising Research 54 (3), 356-366, 2014 | 11 | 2014 |
| Antecedents and consequences of shoppers' attitude toward branded store-within-stores: An exploratory framework V Badrinarayanan, EP Becerra Journal of Business Research 105, 189-200, 2019 | 9 | 2019 |
| The effect of ethnic-specific versus ethnic-diversified advertising: Comparing attitudes among multicultural consumers E Becerra, S Chapa, D Cooley Journal of Cultural Marketing Strategy 1 (2), 122-137, 2016 | 6 | 2016 |
| The Effect of cosmopolitanism on multi-ethnic US markets under varying conditions of diversity in advertising DO Cooley, J Brice, EP Becerra, S Chapa Academy of Marketing Studies Journal 19 (3), 119, 2015 | 5 | 2015 |
| The effect of price and trust beliefs on online evaluations EP Becerra International Journal of Electronic Marketing and Retailing 2 (4), 299-316, 2009 | 4 | 2009 |
