| Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels A Sundar, E Cao, R Wu, FR Kardes Psychology & Marketing 38 (8), 1280-1292, 2021 | 21 | 2021 |
| Aging and the preference for the human touch R Wu, M Liu, F Kardes Journal of Services Marketing 35 (1), 29-40, 2020 | 19 | 2020 |
| Disconfirming expectations: Incorrect imprecise (vs. precise) estimates increase source trustworthiness and consumer loyalty J Pena‐Marin, R Wu Journal of Consumer Psychology 29 (4), 623-641, 2019 | 18 | 2019 |
| Special fonts: The competing roles of difficulty and uniqueness in consumer inference R Wu, X Han, FR Kardes Psychology & Marketing 38 (1), 86-100, 2021 | 13 | 2021 |
| “The struggle isn't real”: How need for cognitive closure moderates inferences from disfluency R Wu, ED Shah, FR Kardes Journal of Business Research 109, 585-594, 2020 | 11 | 2020 |
| Buying gifts for multiple recipients: How culture affects whose desires are prioritized R Wu, M Steffel, S Shavitt Journal of Business Research 132, 10-20, 2021 | 10 | 2021 |
| Faded Fonts: How Difficulty in Image Processing Promotes Sensitivity to Missing Information A Sundar, R Wu, FR Kardes Interdisciplinary Journal of Signage and Wayfinding 3 (1), 16-27, 2019 | 6 | 2019 |
| Technical nomenclature, everyday language, and consumer inference R Wu, ED Shah, FR Kardes, RS Wyer Marketing Letters 31, 299-310, 2020 | 5 | 2020 |
| Response latency methodology in consumer psychology FR Kardes, B Escoe, R Wu Handbook of research methods in consumer psychology, 132-142, 2019 | 5 | 2019 |
| Cognitive influences on brand attitudes FR Kardes, R Pogacar, R Hassey, R Wu The Routledge Companion to Consumer Behavior, 2017 | 4 | 2017 |
| You are not as smart as you think you are: Effects of self-perceived knowledge on consumer information processing and decision making R Wu, B Escoe, FR Kardės Advances in Consumer Research 45, 962-963, 2017 | 4 | 2017 |
| Effects of time for deliberation and disfluency on omission neglect R Wu, X Han, M Liu, FR Kardes Interdisciplinary Journal of Signage and Wayfinding 4 (2), 37-50, 2020 | 2 | 2020 |
| Omission neglect: The effects of knowledge and disfluency R Wu University of Cincinnati, 2019 | 2 | 2019 |
| Disfluency effects on inference and evaluation R Wu, ED Shah, FR Kardes Advances in Consumer Research 44, 689-690, 2016 | 2 | 2016 |
| Brand Attitude Structure FR Kardes, R Pogacar, R Hassey, R Wu The Routledge Companion to Consumer Behavior, 243-259, 2017 | 1 | 2017 |
| The Effect of Jargon on Sensitivity to Omissions in Judgment based on Limited Evidence R Wu, E Shah, FR Kardes Asia-Pacific Advances in Consumer Research 2015, 283, 2015 | 1 | 2015 |
| As Good as New: Embarrassment and Consumers’ Preference for Used versus New Products R Wu, DR Gaffney, FR Kardes, S Li, M Liu Journal of International Consumer Marketing 36 (4), 320-335, 2024 | | 2024 |
| What the Font! The Role of Handwritten Font in Course Interest, Student Inference, and Learning Outcome MJ Gardner, R Wu, PR Todd Marketing Education Review 34 (1), 77-95, 2024 | | 2024 |
| Cam or professor Lee? How instructor seniority and address term influence student perceptions in the United States R Wu, MJ Gardner, PR Todd Higher Education Quarterly, e12533, 2024 | | 2024 |
| Social Exclusion and Consumers' Decision to Reject Unethical Brands X Han, R Wu, F Kardės Advances in Consumer Research 50, 318-319, 2022 | | 2022 |
