How does social media impact Bitcoin value? A test of the silent majority hypothesis F Mai, Z Shan, Q Bai, X Wang, RHL Chiang Journal of management information systems 35 (1), 19-52, 2018 | 425* | 2018 |
How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticities M Khamitov, X Wang, M Thomson Journal of Consumer Research 46 (3), 435-459, 2019 | 256 | 2019 |
The Journal of Consumer Research at 40: A Historical Analysis X Wang, NT Bendle, F Mai, J Cotte Journal of Consumer Research 42 (1), 5-18, 2015 | 138 | 2015 |
Video mining: Measuring visual information using automatic methods X Li, M Shi, XS Wang International Journal of Research in Marketing 36 (2), 216-231, 2019 | 116 | 2019 |
Uncovering the message from the mess of big data NT Bendle, XS Wang Business Horizons 59 (1), 115-124, 2016 | 80 | 2016 |
Audio mining: The role of vocal tone in persuasion X Wang, S Lu, XI Li, M Khamitov, N Bendle Journal of Consumer Research 48 (2), 189-211, 2021 | 65 | 2021 |
Artificial intelligence in advertising creativity D Vakratsas, X Wang Journal of Advertising 50 (1), 39-51, 2020 | 57 | 2020 |
Do spoilers really spoil? Using topic modeling to measure the effect of spoiler reviews on box office revenue JH Ryoo, X Wang, S Lu Journal of Marketing 85 (2), 70-88, 2021 | 48 | 2021 |
Does piracy create online word of mouth? An empirical analysis in the movie industry S Lu, X Wang, N Bendle Management Science 66 (5), 2140-2162, 2020 | 48 | 2020 |
Database Submission—Market Dynamics and User-Generated Content About Tablet Computers X Wang, F Mai, RHL Chiang Marketing Science 33 (3), 449-458, 2014 | 46 | 2014 |
Revealed preference in online reviews: Purchase verification in the tablet market J He, X Wang, MB Vandenbosch, BR Nault Decision Support Systems 132, 113281, 2020 | 42 | 2020 |
Attribute embedding: Learning hierarchical representations of product attributes from consumer reviews X Wang, J He, DJ Curry, JH Ryoo Journal of Marketing 86 (6), 155-175, 2022 | 41 | 2022 |
Transparency of behavior-based pricing X Li, KJ Li, X Wang Journal of Marketing Research 57 (1), 78-99, 2020 | 41 | 2020 |
Marketing accounts NT Bendle, XS Wang International Journal of Research in Marketing 34 (3), 604-621, 2017 | 40 | 2017 |
The role of machine learning analytics and metrics in retailing research XS Wang, JHJ Ryoo, N Bendle, PK Kopalle Journal of Retailing 97 (4), 658-675, 2021 | 39 | 2021 |
Reviewing experts’ restraint from extremes and its impact on service providers P Nguyen, X Wang, X Li, J Cotte Journal of Consumer Research 47 (5), 654-674, 2021 | 28 | 2021 |
Advancing non-compensatory choice models in marketing A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ... Customer Needs and Solutions 5, 82-92, 2018 | 25 | 2018 |
CRM systems with social networking capabilities: The value of incorporating a CRM 2.0 System in sales/marketing education X Wang, R Dugan, J Sojka Marketing Education Review 23 (3), 241-250, 2013 | 16 | 2013 |
Does topic consistency matter? A study of critic and user reviews in the movie industry E Kim, MQ Ding, X Wang, S Lu Journal of Marketing 87 (3), 428-450, 2023 | 10 | 2023 |
Mediation analysis: A new test when all or some variables are categorical J He, XS Wang, DJ Curry International Journal of Research in Marketing 34 (4), 780-798, 2017 | 10 | 2017 |