Using the UTAUT, personal innovativeness and perceived financial cost to examine student’s intention to use E-learning KK Twum, D Ofori, G Keney, B Korang-Yeboah Journal of Science and Technology Policy Management 13 (3), 713-737, 2022 | 90 | 2022 |
Achieving university libraries user loyalty through user satisfaction: the role of service quality KK Twum, M Adams, S Budu, RAA Budu Journal of Marketing for Higher Education 32 (1), 54-72, 2022 | 47 | 2022 |
Tax Knowledge and Tax Compliance of Small and Medium Enterprises in Ghana KK Twum South East Asia Journal of Contemporary Business, Economics and Law 21 (5 …, 2020 | 43 | 2020 |
Intention to vaccinate against COVID-19: a social marketing perspective using the theory of planned behaviour and health belief model KK Twum, D Ofori, GKQ Agyapong, AA Yalley Journal of Social Marketing 11 (4), 549-574, 2021 | 40 | 2021 |
The influence of public university library service quality and library brand image on user loyalty KK Twum, AA Yalley, GKQ Agyapong, D Ofori International Review on Public and Nonprofit Marketing 18, 207-227, 2021 | 33 | 2021 |
Examining students’ satisfaction with online learning during the Covid-19 pandemic-an extended UTAUT2 approach JPB Kosiba, R Odoom, H Boateng, KK Twum, IK Abdul-Hamid Journal of Further and Higher Education 46 (7), 988-1005, 2022 | 29 | 2022 |
The relationship between individual entrepreneurial orientation, network ties, and entrepreneurial intention of undergraduate students: implications on entrepreneurial education KK Twum, PA Kwakwa, D Ofori, A Nkukpornu Entrepreneurship Education 4, 39-66, 2021 | 29 | 2021 |
Determining mobile money service customer satisfaction and continuance usage through service quality KK Twum, JPB Kosiba, RE Hinson, AYB Gabrah, EN Assabil Journal of Financial Services Marketing 28 (1), 30-42, 2023 | 17 | 2023 |
Responsible management in emerging markets: a multisectoral focus EK Adae, JPB Kosiba, RE Hinson, KK Twum, N Newman, FF Nutsugah Springer Nature, 2021 | 10 | 2021 |
Green consumer behaviour AA Yalley, KK Twum Green Marketing in Emerging Markets: Strategic and Operational Perspectives …, 2021 | 9 | 2021 |
Green integrated marketing communication KK Twum, AA Yalley Green Marketing in Emerging Markets: Strategic and Operational Perspectives …, 2021 | 8 | 2021 |
Does corporate social responsibility enhance political marketing? KK Twum, JP Kosiba, IK Abdul-Hamid, R Hinson Journal of Nonprofit & Public Sector Marketing 34 (1), 71-101, 2022 | 7 | 2022 |
Enhancing public sector quality performance using total quality management in developing economies KK Twum, GKQ Agyapong, Z Sulemana, MK Amaniampong, NA Nyarko New Public Management in Africa: Contemporary Issues, 205-238, 2022 | 4 | 2022 |
Social Media and E-Government Services in Africa EK Adae, KK Twum, RE Hinson, HI Duh, DA Odame Social Media and Africa's Public Sector: Perspectives on Contemporary Issues …, 2023 | 3 | 2023 |
Communicating corporate social responsibility initiatives: A focus on COVID-19 KK Twum, RK Nimako Marketing Communications in Emerging Economies, Volume II: Conceptual Issues …, 2022 | 3 | 2022 |
The new public management (NPM) and outsourcing: An African perspective A Dadzie, C Aboagye-Otchere, KK Twum New Public Management in Africa: Contemporary Issues, 181-204, 2022 | 3 | 2022 |
Determining university library loyalty using library service quality of a public university in Ghana S Budu, PJ Korkuvi, KK Twum, RAA Budu Library Philosophy and Practice 5395, 2021 | 3 | 2021 |
Ethical Social Media Marketing in Africa RE Hinson, KK Twum, E Arhin Digital Business in Africa: Social Media and Related Technologies, 17-39, 2022 | 2 | 2022 |
Theoretical, Policy, and Managerial Implications for Entrepreneurial Practice in Africa EK Adae, P Rambe, KK Twum, DA Odame, RE Hinson Small Business and Entrepreneurial Development in Africa: A Route to …, 2023 | 1 | 2023 |
Introduction to Africa's entrepreneurial landscape PA Igwe, RE Hinson, DG Rugara, DNA Odame, KK Twum, P Rambe The future of entrepreneurship in Africa, 1-10, 2023 | 1 | 2023 |