| The effects of country-related affect on product evaluations CY Chen, P Mathur, D Maheswaran Journal of Consumer research 41 (4), 1033-1046, 2014 | 148 | 2014 |
| The influence of consumers’ lay theories on approach/avoidance motivation SP Jain, P Mathur, D Maheswaran Journal of Marketing Research 46 (1), 56-65, 2009 | 112 | 2009 |
| Consumers' implicit theories about personality influence their brand personality judgments P Mathur, SP Jain, D Maheswaran Journal of Consumer Psychology 22 (4), 545-557, 2012 | 111 | 2012 |
| Consumer mindsets and self-enhancement: Signaling versus learning P Mathur, HEH Chun, D Maheswaran Journal of Consumer Psychology 26 (1), 142-152, 2016 | 93 | 2016 |
| The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies P Mathur, SP Jain, MH Hsieh, CD Lindsey, D Maheswaran Organizational Behavior and Human Decision Processes 122 (2), 141-151, 2013 | 45 | 2013 |
| The effects of goal progress cues: An implicit theory perspective P Mathur, L Block, O Yucel-Aybat Journal of Consumer Psychology 24 (4), 484-496, 2014 | 33 | 2014 |
| Personality matters during a pandemic: Implicit theory beliefs influence preparedness and prevention behaviors Y Zhang, P Mathur, L Block Journal of the Association for Consumer Research 6 (1), 168-177, 2021 | 20 | 2021 |
| The role of selective beta 1-blocker in the preoperative preparation of thyrotoxicosis: a comparative study with propranolol. P Vickers, KM Garg, R Arya, U Godha, P Mathur, S Jain International surgery 75 (3), 179-183, 1990 | 16 | 1990 |
| Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes P Mathur, SS Jain Journal of Business Research 117, 357-367, 2020 | 11 | 2020 |
| The context (in) dependence of low-fit brand extensions P Mathur, M Malika, N Agrawal, D Maheswaran Journal of Marketing 87 (1), 114-132, 2023 | 10 | 2023 |
| Brand extension failure and parent brand penalty: The role of implicit theories SP Jain, P Mathur, MS Isaac, H Mao, D Maheswaran Journal of Consumer Psychology 34 (1), 49-65, 2024 | 9 | 2024 |
| The first instinct fallacy among investors P Mathur, J Kruger Unpublished data, 2007 | 7 | 2007 |
| Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses D Schaffner, P Mathur, D Maheswaran, A Herrmann Review of Managerial Science 7, 417-441, 2013 | 3 | 2013 |
| Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation M Malika, T Ghoshal, P Mathur, D Maheswaran Journal of the Academy of Marketing Science 52 (2), 426-448, 2024 | 2 | 2024 |
| On first versus false instincts. D Wirtz, J Kruger, DT Miller, P Mathur Psychology Press, 2010 | 2 | 2010 |
| The effect of consumers' implicit theory of personality and product feedback in self-directed consumer contexts P Mathur, O Yucel-Aybat, L Block, EM Eisenstein Personality and Individual Differences 190, 111526, 2022 | 1 | 2022 |
| Not All That Glitters Is Golden: the Impact of Procedural Fairness Perceptions on Consumer Satisfaction With Favorable Outcomes P Mathur, V Ilyuk, E Greenleaf Advances in Consumer Research 42, 2014 | 1 | 2014 |
| The Effect of Goal Progress Salience Cues in Effortful Consumer Domains: An Implicit Theory Perspective P Mathur, L Block, O Yucel-Aybat ACR North American Advances, 2013 | 1 | 2013 |
| Is Abercrombie Making Me Arrogant? The Impact of Brand Personality Traits on Post-Consumption Behavior L Trabold, P Mathur NA—Advances in Consumer Research 38, 2011 | 1 | 2011 |
| The Effects of Labeling on Prosocial Behavior ZF Rogers, P Mathur ACR North American Advances, 2011 | 1 | 2011 |
