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FUAT FIRAT
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Liberatory postmodernism and the reenchantment of consumption
AF Firat, A Venkatesh
Journal of consumer research 22 (3), 239-267, 1995
28971995
Marketing in a postmodern world
AF Firat, N Dholakia, A Venkatesh
European journal of marketing 29 (1), 40-56, 1995
12481995
Postmodernity: The age of marketing
AF Firat, A Venkatesh
International Journal of research in Marketing 10 (3), 227-249, 1993
9301993
Consuming people: From political economy to theatres of consumption
N Dholakia, AF Firat
Routledge, 2003
9122003
From segmentation to fragmentation: markets and marketing strategy in the postmodern era
A Fuat Firat, CJ Shultz
European journal of marketing 31 (3/4), 183-207, 1997
8461997
Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing
AF Fırat, N Dholakia
Marketing theory 6 (2), 123-162, 2006
5572006
The consumer in postmodernity.
AF Firat
Advances in consumer research 18 (1), 1991
2991991
The organisation of integrated communications: toward flexible integration
L Thøger Christensen, A Fuat Fırat, S Torp
European Journal of Marketing 42 (3/4), 423-452, 2008
2852008
The market as a sign system and the logic of the market
A Venkatesh, L Penaloza, AF Firat
The service-dominant logic of marketing, 251-265, 2014
2202014
Consumer culture or culture consumed
AF Firat
Marketing in a multicultural world, 105-125, 1995
2151995
Integrated marketing communication and postmodernity: an odd couple?
LT Christensen, S Torp, AF Firat
Corporate Communications: an international journal 10 (2), 156-167, 2005
1932005
New tensions and challenges in integrated communications
L Thøger Christensen, A Fuat Fırat, J Cornelissen
Corporate Communications: An International Journal 14 (2), 207-219, 2009
1582009
Educator insights: Globalization of Fragmentation—A framework for understanding contemporary global markets
AF Firat
Journal of International Marketing 5 (2), 77-86, 1997
1331997
Brand literacy: Consumers' sense-making of brand management
A Bengtsson, AF Firat
Advances in consumer research 33, 375, 2006
1222006
Postmodernism, marketing and the consumer
AF Firat, JF Sherry Jr, A Venkatesh
International Journal of Research in Marketing 11 (4), 311-316, 1994
1211994
Fashion creation and diffusion: The institution of marketing
D Atik, AF Fırat
Journal of Marketing Management 29 (7-8), 836-860, 2013
1202013
Conceptualizing a transformative research agenda
D Crockett, H Downey, AF Fırat, JL Ozanne, S Pettigrew
Journal of Business Research 66 (8), 1171-1178, 2013
1172013
Philosophical and radical thought in marketing
AF Firat, N Dholakia, RP Bagozzi
(No Title), 1987
1161987
Postmodernism and the marketing imaginary
A Venkatesh, JF Sherry Jr, AF Firat
International Journal of Research in Marketing 10 (3), 215-223, 1993
1131993
Cynical identity projects as consumer resistance–the Scrooge as a social critic?
I Mikkonen, J Moisander, AF Fırat
Consumption, Markets and Culture 14 (1), 99-116, 2011
932011
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