| Understanding the intention to use mobile shopping applications and its influence on price sensitivity T Natarajan, SA Balasubramanian, DL Kasilingam Journal of Retailing and Consumer Services 37, 8-22, 2017 | 493 | 2017 |
| The moderating role of device type and age of users on the intention to use mobile shopping applications T Natarajan, SA Balasubramanian, DL Kasilingam Technology in Society 53, 79-90, 2018 | 236 | 2018 |
| Modeling corporate financial distress using financial and non-financial variables: The case of Indian listed companies SA Balasubramanian, R GS, S P, T Natarajan International Journal of Law and Management 61 (3/4), 457-484, 2019 | 99 | 2019 |
| A machine learning-based approach to enhancing social media marketing BS Arasu, BJB Seelan, N Thamaraiselvan Computers & Electrical Engineering 86, 106723, 2020 | 82 | 2020 |
| Glass Ceiling and women employees in Asian organizations: a tri-decadal review R Lathabhavan, SA Balasubramanian Asia-Pacific Journal of Business Administration 9 (3), 232-246, 2017 | 76 | 2017 |
| Customer’s choice amongst self service technology (SST) channels in retail banking: A study using analytical hierarchy process (AHP) T Natarajan, SA Balasubramanian, S Manickavasagam Journal of Internet Banking and Commerce 15 (2), 1-16, 2010 | 65 | 2010 |
| Women’s glass ceiling beliefs predict work engagement and burnout SA Balasubramanian, R Lathabhavan Journal of management development 36 (9), 1125-1136, 2017 | 64 | 2017 |
| Assessing the Linkage of Behavioural Traits and Investment Decisions using SEM Approach. P Lakshmi, S Visalakshmi, N Thamaraiselvan, B Senthilarasu International Journal of Economics & Management 7 (2), 2013 | 50 | 2013 |
| A journey of cause related marketing from 1988 to 2016 T Natarajan, SA Balasubramaniam, DI Jublee International Journal of Business and Management 11 (11), 247-263, 2016 | 48 | 2016 |
| Role of celebrity in cause related marketing N Thamaraiselvan, BS Arasu, JD Inbaraj International Review on Public and Nonprofit Marketing 14, 341-357, 2017 | 43 | 2017 |
| Financial inclusion and land ownership status of women SA Balasubramanian, T Kuppusamy, T Natarajan International Journal of Development Issues 18 (1), 51-69, 2019 | 39 | 2019 |
| Examining beliefs towards social media advertisements among students and working professionals: an application of discriminant analysis T Natarajan, S Balasubramanian, J Balakrishnan, J Manickavasagam Australian Journal of Basic and Applied Sciences 7 (8), 697-705, 2013 | 37 | 2013 |
| A psychometric analysis of the Utrecht Work Engagement Scale in Indian banking sector R Lathabhavan, SA Balasubramanian, T Natarajan Industrial and Commercial Training 49 (6), 296-302, 2017 | 34 | 2017 |
| Selection of variables in data envelopment analysis for evaluation of stock performance BS Arasu, D Kannaiah, J Nancy Christina, MS Shabbir Management and labour studies 46 (3), 337-353, 2021 | 26 | 2021 |
| The influence of audience characteristics on the effectiveness of brand placement memory T Natarajan, SA Balasubramaniam, G Stephen, DI Jublee, DL Kasilingam Journal of Retailing and Consumer Services 44, 134-149, 2018 | 26 | 2018 |
| Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter T Natarajan, J Balakrishnan, SA Balasubramanian, J Manickavasagam International Journal of Internet Marketing and Advertising 8 (4), 264-284, 2014 | 26 | 2014 |
| Relationship between internal branding, employee brand and brand endorsement T Natarajan, SA Balasubramaniam, T Srinivasan International Journal of Business and Management 12 (1), 95-110, 2017 | 25 | 2017 |
| Information systems success in the context of internet banking: Scale development VJ ME Journal of Internet Banking and Commerce 19 (3), 1, 2014 | 25 | 2014 |
| A study on analysis of nonperforming assets and its impact on profitability BS Arasu, P Sridevi, P Nageswari, R Ramya International Journal of Scientific Research in Multidisciplinary Studies 5 …, 2019 | 24 | 2019 |
| Examining beliefs, values and attitudes towards social media advertisements: results from India T Natarajan, J Balakrishnan, SA Balasubramanian, J Manickavasagam International Journal of Business Information Systems 20 (4), 427-454, 2015 | 22 | 2015 |
