| Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation G Prakash, P Pathak Journal of cleaner production 141, 385-393, 2017 | 677 | 2017 |
| Consumer decision-making style of gen Z: A generational cohort analysis P Thangavel, P Pathak, B Chandra Global Business Review 23 (3), 710-728, 2022 | 139 | 2022 |
| Social media as an upcoming tool for political marketing effectiveness M Safiullah, P Pathak, S Singh, A Anshul Asia Pacific Management Review 22 (1), 10-15, 2017 | 124 | 2017 |
| Millennials and Generation Z: a generational cohort analysis of Indian consumers P Thangavel, P Pathak, B Chandra Benchmarking: An International Journal 28 (7), 2157-2177, 2021 | 88 | 2021 |
| Factors affecting turnover intentions in the Indian retail industry P Pandey, S Singh, P Pathak International Journal of Human Resources Development and Management 19 (2 …, 2019 | 44 | 2019 |
| The effect of quarterly earnings announcements on Sensex: A case with clustering of events S Das, JK Pattanayak, P Pathak The IUP Journal of Accounting Research and Audit Practices 7 (4), 64-78, 2008 | 37 | 2008 |
| Assessment of iodine deficiency disorders using the 30 cluster approach in district Kangra, Himachal Pradesh, India U Kapil, KS Sohal, TD Sharma, M Tandon, P Pathak Journal of tropical pediatrics 46 (5), 264-266, 2000 | 37 | 2000 |
| COVID-19: globalization—will the course change? P Thangavel, P Pathak, B Chandra Vision 26 (1), 7-10, 2022 | 33 | 2022 |
| An exploratory study on factors contributing to job dissatisfaction of retail employees in India P Pandey, S Singh, P Pathak Journal of Retailing and Consumer Services 61, 102571, 2021 | 29 | 2021 |
| Social media in managing political advertising: A study of India M Safiullah, P Pathak, S Singh, A Anshul Polish journal of management Studies 13, 2016 | 22 | 2016 |
| Determinants of counterfeit purchase: A study on young consumers of India G Prakash, P Pathak NISCAIR-CSIR, India, 2017 | 21 | 2017 |
| Social network sites: Can they enhance employee productivity in an organization? PN Tudu, P Pathak The International Journal of Management Science and Information Technology …, 2015 | 20 | 2015 |
| Understanding rural buying behaviour: A study with special reference to FMCG products G Prakash, P Pathak Indian Journal of Marketing, 2014 | 19 | 2014 |
| Growing corruption: is whistle blowing the answer PN Tudu, P Pathak Management and Labour Studies 39 (2), 208-218, 2014 | 17 | 2014 |
| A case study of implementation of overall equipment effectiveness on CNC table type boring & milling machine of a heavy machinery manufacturing industry V Lahri, P Pathak IOSR Journal of Mechanical and Civil Engineering 12 (5), 66-70, 2015 | 14 | 2015 |
| Occupational stress among IT/ITES professionals in leading metros in India: a case study S Bhatt, P Pathak Asia Pacific Business Review 6 (3), 165-177, 2010 | 13 | 2010 |
| Effect of quarterly earnings announcement under different market conditions: An empirical study of companies constituting SENSEX S Das, J Kanta Pattanayak, P Pathak Journal of Indian Business Research 6 (2), 128-154, 2014 | 11 | 2014 |
| Retail blues in black and white: an emerging market context P Pandey, S Singh, P Pathak International Journal of Retail & Distribution Management 46 (11/12), 1002-1025, 2018 | 10 | 2018 |
| The impact of social media and news media on political marketing: an empirical study of 2014 Indian General Election MD Safiullah, P Pathak, S Singh International Journal of Business Excellence 26 (4), 536-550, 2022 | 9 | 2022 |
| Political advertising in India: a perspective A Kumar, P Pathak Management Insight 8 (1), 15-29, 2012 | 9 | 2012 |
