| Enhancing trustworthiness of qualitative findings: Using Leximancer for qualitative data analysis triangulation LL Lemon, J Hayes The Qualitative Report 25 (3), 604-614, 2020 | 554 | 2020 |
| Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 RL Kim, Kyongseok, Hayes, Jameson, Avant, Adam Journal of Advertising 43 (3), 296-316, 2014 | 182 | 2014 |
| The social exchange of viral ads: Referral and coreferral of ads among college students JL Hayes, KW King Journal of Interactive Advertising 14 (2), 98-109, 2014 | 134 | 2014 |
| Too big to sell? A computational analysis of network and content characteristics among mega and micro beauty and fashion social media influencers RK Britt, JL Hayes, BC Britt, H Park Journal of Interactive Advertising 20 (2), 111-118, 2020 | 115 | 2020 |
| The influence of consumer–brand relationship on the personalized advertising privacy calculus in social media JL Hayes, NH Brinson, GJ Bott, CM Moeller Journal of Interactive Marketing 55 (1), 16-30, 2021 | 110 | 2021 |
| Brands, friends, & viral advertising: A social exchange perspective on the ad referral processes JL Hayes, KW King, A Ramirez Jr Journal of Interactive Marketing 36 (1), 31-45, 2016 | 104 | 2016 |
| Exploring sharing behaviors across social media platforms CD Ham, J Lee, JL Hayes, YH Bae International Journal of Market Research 61 (2), 157-177, 2019 | 98 | 2019 |
| How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter JL Hayes, G Golan, B Britt, J Applequist International Journal of Advertising 39 (1), 131-165, 2020 | 80 | 2020 |
| From purchasing exposure to fostering engagement: Brand–consumer experiences in the emerging computational advertising landscape T Araujo, JR Copulsky, JL Hayes, SJ Kim, J Srivastava Journal of Advertising 49 (4), 428-445, 2020 | 75 | 2020 |
| A modified news micropayment model for newspapers on the social web GM Graybeal, JL Hayes The international journal on media management 13 (2), 129-148, 2011 | 68 | 2011 |
| The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour JL Hayes, Y Shan, KW King Electronic word of mouth as a promotional technique, 142-164, 2020 | 48 | 2020 |
| Can social media listening platforms’ artificial intelligence be trusted? Examining the accuracy of Crimson Hexagon’s (now Brandwatch Consumer Research’s) AI-Driven analyses JL Hayes, BC Britt, W Evans, SW Rush, NA Towery, AC Adamson Journal of advertising 50 (1), 81-91, 2021 | 46 | 2021 |
| The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases S Holiday, JL Hayes, BC Britt, Y Lyu International Journal of Advertising 40 (2), 199-224, 2021 | 40 | 2021 |
| Leveraging textual paralanguage and consumer–brand relationships for more relatable online brand communication: A social presence approach JL Hayes, BC Britt, J Applequist, A Ramirez Jr, J Hill Journal of Interactive Advertising 20 (1), 17-30, 2020 | 34 | 2020 |
| Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda JL Hayes, S Holiday, H Park International Journal of Advertising 41 (2), 210-232, 2022 | 30 | 2022 |
| Synergizing traditional media and the Social Web for monetization: A modified media micropayment model J Hayes, G Graybeal Journal of Media Business Studies 8 (2), 19-44, 2011 | 28 | 2011 |
| Thirty years of advertising research in leading communication and marketing journals: Learning from the parent disciplines JA Avant, K Kim, JL Hayes Journal of Current Issues & Research in Advertising 38 (1), 44-64, 2017 | 25 | 2017 |
| Brand concepts and advertising DM Krugman, JL Hayes Advertising theory, 464-478, 2012 | 16 | 2012 |
| Oral healthcare implications of dedicated online communities: A computational content analysis of the r/Dentistry subreddit BC Britt, RK Britt, JL Hayes, ET Panek, J Maddox, A Musaev Health communication 36 (5), 572-584, 2021 | 15 | 2021 |
| Social media and suicide: a validation of terms to help identify suicide-related social media posts S Parrott, BC Britt, JL Hayes, DL Albright Journal of evidence-based social work 17 (5), 624-634, 2020 | 14 | 2020 |
Janelle ApplequistAssociate Professor, University of South Florida在 usf.edu 的电子邮件经过验证
