| The social media affinity scale: Implications for education. RN Gerlich, L Browning, L Westermann Contemporary Issues in Education Research 3 (11), 35-42, 2010 | 117 | 2010 |
| The role of slotting fees and introductory allowances in retail buyers’ new-product acceptance decisions JC White, LC Troy, RN Gerlich Journal of the Academy of Marketing Science 28, 291-298, 2000 | 94 | 2000 |
| App consumption: An exploratory analysis of the uses & gratifications of mobile apps RN Gerlich, K Drumheller, J Babb, DA De'Armond Academy of Marketing Studies Journal 19 (1), 69, 2015 | 84 | 2015 |
| The New HD Classroom: A" Hyper Diverse" Approach to Engaging with Students. L Browning, RN Gerlich, L Westermann Journal of Instructional Pedagogies 5, 2011 | 80 | 2011 |
| Faculty perceptions of distance learning RN Gerlich Distance Education Report 9 (17), 8, 2005 | 56 | 2005 |
| An evaluation of predictors of achievement on selected outcomes in a self-paced online course RN Gerlich, LVH Mills, M Sollosy Research in Higher Education Journal 4, 1, 2009 | 30 | 2009 |
| The effect of socially mediated public relations crises on planned behavior: How TPB can help both corporations and nonprofits ES Kinsky, K Drumheller, RN Gerlich, ME Brock-Baskin, M Sollosy Journal of Public Relations Research 27 (2), 136-157, 2015 | 22 | 2015 |
| Mechanical TURK: IS it just another convenience sample? RN Gerlich, K Drumheller, R Clark, MB Baskin Global Journal of Business Disciplines 2 (1), 45-55, 2018 | 21 | 2018 |
| E-Readers on campus: Overcoming product adoption issues with a tech-savvy demographic RN Gerlich, L Browning, L Westermann Journal of Higher Education Theory and Practice 11 (4), 41-52, 2011 | 21 | 2011 |
| Comparing outcomes between a traditional F2F course and a blended ITV course. RN Gerlich, M Sollosy Journal of Case Studies in Education 1, 2011 | 21 | 2011 |
| Pulling ads, making apologies: Lowe's use of Facebook to communicate with stakeholders ES Kinsky, RN Gerlich, MEB Baskin, K Drumheller Public Relations Review 40 (3), 556-558, 2014 | 19 | 2014 |
| Predicting Assessment Outcomes: The Effect of Full-Time and Part-Time Faculty. RN Gerlich, M Sollosy Journal of Case Studies in Accreditation and Assessment 1, 2010 | 19 | 2010 |
| Illegal media file sharing: The impact of cultural and demographic factors RN Gerlich, JJ Lewer, D Lucas Journal of Internet Commerce 9 (2), 104-126, 2010 | 19 | 2010 |
| The reading motives scale: A uses and gratifications study of what drives people to read RN Gerlich, K Drumheller, M Sollosy Academy of Marketing Studies Journal 16, 95, 2012 | 18 | 2012 |
| Environmental Impacts on GPA for Accelerated Schools: A Values and Behavioral Approach. D Deviney, LVH Mills, RN Gerlich Journal of Instructional Pedagogies 3, 2010 | 18 | 2010 |
| Weathering the storm: Best practices for nonprofits in crisis ES Kinsky, K Drumheller, RN Gerlich International Journal of Nonprofit and Voluntary Sector Marketing 19 (4 …, 2014 | 16 | 2014 |
| Ethics and music: A comparison of students at predominantly white and black colleges, and their attitudes toward file sharing RN Gerlich, N Turner, S Gopalan Academy of Educational Leadership Journal 11 (2), 1-12, 2007 | 15 | 2007 |
| Market segmentation for online courses in the college of business JJ Lewer, RN Gerlich, T Pearson Academy of Marketing Studies Journal 10 (2), 95, 2006 | 14 | 2006 |
| Maximizing and satisficing consumer behavior: Model and test JJ Lewer, RN Gerlich, RT Gretz Southwestern Economic Review 36, 127-139, 2009 | 13 | 2009 |
| Factors affecting retailer acceptance of new packaged goods: some comparisons across new product types RN Gerlich, RG Walters, OP Heil Journal of Food Products Marketing 2 (2), 65-92, 1994 | 12 | 1994 |
