| A Comparative Analysis of Sponsorship Objectives for US Women's Sport and Traditional Sport Sponsorship. NL Lough, RL Irwin Sport Marketing Quarterly 10 (4), 2001 | 114 | 2001 |
| Signage vs. No Signage: An Analysis of Sponsorship Recognition in Women's College Basketball. H Maxwell, N Lough Sport Marketing Quarterly 18 (4), 2009 | 101 | 2009 |
| Differentiation of social marketing and cause-related marketing in US professional sport JR Pharr, NL Lough Sport Marketing Quarterly 21, 91, 2012 | 90 | 2012 |
| An endangered species: Characteristics and perspectives from female NCAA Division I athletic directors of both separate and merged athletic departments H Grappendorf, N Lough The Sport Management and Related Topics Journal 2 (2), 6-20, 2006 | 81 | 2006 |
| Analysis of Sociomotivations Affecting Spectator Attendance at Women's Professional Basketball Games in South Korea. NL Lough, AR Kim Sport Marketing Quarterly 13 (1), 2004 | 81 | 2004 |
| Mentoring connections between coaches and female athletes NL Lough Journal of Physical Education, Recreation & Dance 72 (5), 30-33, 2001 | 80 | 2001 |
| Effects of peer sexual health education on college campuses: A systematic review T Wong, JR Pharr, T Bungum, C Coughenour, NL Lough Health Promotion Practice 20 (5), 652-666, 2019 | 68 | 2019 |
| Women leaders in sport: Where's the gender equity? D Massengale, N Lough Journal of Physical Education, Recreation & Dance 81 (4), 6-8, 2010 | 65 | 2010 |
| Factors affecting corporate sponsorship of women’s sport NL Lough Sport Marketing Quarterly 5 (2), 11, 1996 | 63 | 1996 |
| Barriers to HIV testing among young men who have sex with men (MSM): experiences from Clark County, Nevada JR Pharr, NL Lough, EE Ezeanolue Global journal of health science 8 (7), 9, 2016 | 58 | 2016 |
| An Investigation into relationships among constructs of service quality, customer satisfaction, and repurchase intention in Korean private golf courses HD Kim, N Lough The ICHPER-SD Journal of Research in Health, Physical Education, Recreation …, 2007 | 54 | 2007 |
| Behavioral interventions to increase condom use among college students in the United States: A systematic review W Whiting, JR Pharr, MP Buttner, NL Lough Health Education & Behavior 46 (5), 877-888, 2019 | 53 | 2019 |
| Chasing Equity: The Triumphs, Challenges, and Opportunities in Sports for Girls and Women. EJ Staurowsky, N Watanabe, J Cooper, C Cooky, N Lough, A Paule-Koba, ... Women's Sports Foundation, 2020 | 50 | 2020 |
| Exploring success: Variations in Division I student-athlete academic and athletic performance MK Nichols, NL Lough, AJ Corkill Journal of Issues in Intercollegiate Athletics 12 (1), 11, 2019 | 45 | 2019 |
| Runner identity and sponsorship: Evaluating the Rock ‘n’Roll Marathon NL Lough, J Pharr, JO Owen Sport Marketing Quarterly 23, 198, 2014 | 40 | 2014 |
| Are Fans Proud of the WNBA's Pride Campaign? C Mumcu, N Lough | 39 | 2017 |
| The work/life interface in intercollegiate athletics: An examination of policies, programs, and institutional climate M Dixon, B Tiell, N Lough, K Sweeney, B Osborne, J Bruening Journal for the Study of Sports and Athletes in Education 2 (2), 137-159, 2008 | 37 | 2008 |
| Examination of women’s sports fans’ attitudes and consumption intentions C Mumcu, N Lough, JC Barnes Journal of Applied Sport Management 8 (4), 6, 2016 | 36 | 2016 |
| Routledge handbook of the business of women's sport AN Geurin, NL Lough Routledge, 2019 | 33 | 2019 |
| Corporate sponsorship motives among North American companies: A contemporary analysis NL Lough PhD, RL Irwin, G Short International Journal of Sport Management 1 (4), 283, 2000 | 32 | 2000 |
